When the city and tea meet in the vast sea of people, it is destined to be an epic love. A cup of tea has faded away the impetuous noise of the city. Looking back at this city, it also integrates novelty and fashion into tea. 20 12 dayi carnival, we will be fortunate to open a new era of tea culture belonging to the global tea people in the new city.
Guangzhou Luncha is an important part of this year's Dayi Carnival, attracting more than 5,000 tea lovers from all over the country, and more than 800 tea lovers from Dayi/KLOC-0 participated in the competition. 165438+ 10 16, 72 tea lovers gathered in Guangzhou to participate in the Guangzhou Tea Finals. The birth of "Guangzhou Tea" national top three, and Liang Daqiang from Guangzhou Division won the championship and won the BMW car award, which pushed the current Dayi Carnival to a climax.
China's first micro-documentary about tea, Urban Tea Love, created by Dayi Carnival on 20 12, is an important content of this "Love Tea Life" activity. By excavating and showing "the lifestyle that tea is closely related to urbanites", the film makes people truly realize the integration of tea culture into life. It brings the truest and liveliest tea life to China people and the whole world. 2 1 story, which has been published one after another, depicts a series of "images with brown color and fragrance", and has been concerned and praised by vista, Du Nan Weekly and other media as well as netizens on Sina Weibo and Weibo. The unique narrative shooting technique in 2 1 story also allows netizens to truly experience a "tea-flavored life story".
There will be 20 12 dayi carnival, Guangzhou tea, champion and third place in the day's activities. At the same time, there will be a creative tea clothing series jointly launched by Dayi Group and Qu Tingnan, the top ten designer in China.
Dear star concert is another grand event of 20 12 dayi carnival to show the relationship between tea and urban life. 165438+1October 17, Guangzhou University Town, the sports center with a capacity of 30,000 people was packed. Many famous artists from Hong Kong and Taiwan, such as Sammi Cheng, Julie, Chyi Chin and Jonathan Lee. , gathered their concert. While presenting people with classic songs, it also branded the name "Dayi" into the hearts of every listener.
Foreword: Sammi Cheng
No matter how hard you are hit and how desperate you are, you can't give up faith and hope, let alone love. As long as you persist in believing and expecting, you will get the most waiting "love" in the world.
Chapter One "Legendary Times": Julie, Chyi Chin and Jonathan Lee.
Every classic old song is like a once beloved memory sealed in the bottom of my heart, which reminds us of the "legendary era".
Chapter 2 "Days of Our Life": Trains, Feng Wenle and Huang Xiaohu.
In everyone's heart, there should be a love song, which can stir the lake, awaken the most sincere moment in people's memory, and ripple out the song "Days of Our Life".
Chapter 3 "Good Times": Christine, Hins Cheung and Hacken Lee.
Songs have always had an indescribable power, which can eliminate the hustle and bustle of life for us and soothe the injury of the years, that is, a "good time."
Innovation is an essential element of every Dayi Carnival. This year's Dayi Carnival inherits the innovative spirit of the previous Dayi Carnival Photography and Tea Art Design Competition, continues to lead the fashion trend of the industry, advocates the tea drinking style in China, and combines tea ceremony culture and fashion with the theme of "falling in love with tea culture" to create "20 12 Dayi Carnival China Contemporary Tea Dress First Show". "The First Show of Contemporary Tea Dress in China" invited Qu Tingnan and Luo Jingjie, masters of contemporary fashion design in China, to help out. The concept tea clothes designed by Qu Tingnan for Dayi Carnival include three series: cleanliness, elegance, ancient charm and new style, and harmony between heaven and earth, which show the concepts of "people in the grass" and "harmony between man and nature". Another designer, Luo Jingjie, designed a series of functional tea clothes for Dayi Carnival. Twelve kinds of clothes, * * *, are divided into series of black tea, series of ancient rhyme and series of * * *, which will be used as special training clothes and performance clothes for professional tea ceremony masters in Dayi.
The activity was held on 165438+ 10/7-18. In this activity, seven refreshments were set up in Baiyun Mountain in the form of "cloud mat" outdoor tea tasting, which were divided into seven tea tasting themes. Each refreshment was made by Dayi professional tea ceremony master and provided to tea lovers. As one of the activities with the strongest participation and experience in Dayi Carnival, serving tea started on 20 1 1, aiming to spread the tea culture in China to more people.
In addition to the brand action with the theme of "tea", the pace of public welfare undertakings of Dayi Group has also been advancing. Dayi Group "It's always good to run for love" 20 12 Guangzhou Marathon Dayi Love Tea People Square invites the public to recruit tea lovers and join hands in the Guangzhou Marathon. At the same time, the charity sale of Dayi Group will be launched, and the money raised will be donated to Yunnan Dayi Love Fund to help poor students complete their studies.
On the morning of July, 2065438 19, the large-scale tea culture brand activity "Dayi Carnival" sponsored by Dayi Tea Group was launched romantically in Shangri-La Hotel, Dalian. Relevant leaders of Liaoning and Dalian municipal governments and industry associations, representatives of Dayi national channel service providers and franchise stores, Dayi tea lovers and many authoritative media in China were invited to attend the conference.
Dayi Group has been committed to providing high-quality tea products and tea life services for tea lovers all over the world, and pushing China's excellent tea culture to the world. In order to realize this vision, Dayi Group established a large-scale tea culture activity brand "Dayi Carnival" on 20 1 1, which brought a tea culture feast to the city and citizens and spread the healthy and happy concept of tea drinking. The first carnival originated in Kunming, where tea was produced, and the second carnival was held in Guangzhou, where tea was popular. This year, the third Dayi Carnival will land in Dalian, bringing the purest and most natural tea greetings to this fashionable and romantic coastal city, and setting off a wave of tea flavor and healthy tea lifestyle with a relaxed and happy carnival party.
At what proportion will it be deducted?