This book gives a clear outline and tells you how to write all parts of the copy and how to construct the overall logic. After reading it, you will have an overall understanding of the copywriting framework.

If you are not systematic about copywriting, this should be your first book to read.

2. Copywriting Manual

This book is also a quick start for newcomers. This book is a classic copywriting textbook recommended by Ogilvy, the godfather of advertising, which can quickly improve the copywriting level of the whole people.

"Copywriting is a salesperson sitting behind a keyboard", remember this sentence, which is also from this book. Especially advertising copy, must be for the purpose of transformation, otherwise it is hooliganism.

3. World-class copywriting

This book is the experience of 32 top copywriters in the world. Its most unique feature is that there are a large number of cases corresponding to the theory.

Solve the problem that many people "this copy is very good, but I don't know what's good about it" and train everyone's thinking and logic.

4. The writing weapon McKinsey taught me.

This book is the author Takayama Shang Xiao's rich experience in McKinsey & Company.

This paper introduces in detail the business copy writing methods of world-class companies, which is a practical reference book for you to learn logical thinking methods and improve your writing ability.

5. Xiaofeng Dictionary of Modern Chinese Advertising Grammar

The book has 29 sections, each of which is very short, and the typesetting style of modern poetry is very unique.

The author mainly discusses the writing skills of advertising copy. The language is extremely sharp and always touches the core of the problem. I'm sure that when you first read it, you will have a stirring feeling.

6. Confessions of an advertiser

Don't just look at the name and think that this is what an advertising copy should read. As a copywriter, you must remember this sentence: "A copywriter is a salesperson sitting behind a keyboard."

This book is a book that I highly recommend. I strongly urge those who haven't read it to read it. You'd better keep it, because it's worth reading many times.

7. Harvard non-fiction writing course

The world-renowned Niemann Foundation of Harvard University brings together outstanding American journalists and non-fiction writers to share their unique creative experiences.

It covers all aspects, from finding a good theme, constructing the narrative structure of the story, shaping the quality of the work, to writing and publishing your first book.

This is a must-read book for journalists, TV, radio, documentaries and freelance writers.

When reading, you should form your own thinking, and then choose a book. After all, there are too many classic books on copywriting.

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The above is the whole content of what is the most beautiful book for copywriting. Thank you for reading, I hope it will help you!