Taobao Consumer Protection Fund is a protection plan proposed by Taobao to sellers for the benefit of consumers. In other words, the seller pays the deposit, and Taobao uses it to adjust the contradiction between buyers and sellers, protect the interests of consumers, and urge the seller to operate in good faith.

Consumer insurance premium (stipulated by Taobao) 1000 yuan is frozen in your Alipay, and you can apply for unfreezing within 3 months after payment.

The payment method is: first recharge the money into Alipay. Then freeze it (log in to Taobao Seller Center-Consumer Protection Service on the left and submit consumer protection money).

Note: the money for consumer insurance is frozen in your Alipay, after all, it is your own money!

After Taobao consumer deposit is paid, your online store search ranking will rise, traffic will increase, and more buyers will enter your store and browse your treasures, thus indirectly increasing the transaction volume. Moreover, nowadays buyers generally know to buy in the store that pays the consumer protection, so that their rights and interests can be guaranteed.