1, listing is the peak, and then it goes downhill.
Founder Zeng Bin established Beijing Daily Fresh E-commerce Company with a registered capital of 365,438+95 million yuan. Since then, the darling of the electric business community has been funded by Missfresh HK Limited, and its development momentum has advanced by leaps and bounds. In the subsequent rounds of financing, we obtained funds from well-known institutions such as Tiger Global Fund, CICC Capital, Tencent, Goldman Sachs Group and Zheshang Venture Capital to support the business development in as many as 20 cities, which are listed on NASDAQ every day.
With the vigorous development of business, Daily Youxian hopes to bring better experience to customers, and then it is equipped with more than 5,000 front warehouses. However, due to the lack of comprehensive consideration of the risks and profitability of the previous positions, the stock price and business are declining. At present, Tiantian Priority has closed its business in some cities.
2. Insurance management.
The retail business in the fresh market needs strong financial support, long-term investment and refined operation by experts. Because of the strong capital support, we boldly develop the front warehouse every day. But success is Xiao He, and failure is me. Once the funds break, everything goes back to zero.
At present, there are only two pre-warehouses in China, one is fresh every day, and the other is shopping in Ding Dong. Ding Dong shopping saw the embarrassing situation of daily fresh food, and also chose to close some front warehouses. Perhaps there is nothing wrong with the previous warehouse itself, but it is not easy to get more financing under the pressure of the global economic downturn, and fierce competition has intensified the risk of bankruptcy.
We all know that there will always be risks in doing business, but it is very dangerous to be too aggressive and not fully predict the risks, and the self-financing business model is not a safe way.