In addition, while private banks increase their storage, the offline storage atmosphere of traditional commercial banks appears deserted. The deposit interest rate of commercial banks has declined, while the interest rate of large deposit certificates, which has always been favored by investors, rarely exceeds 4%.
At the same time, many investors have no choice but to "move" their deposits to insurance products or fund products with more attractive yields.
Private banks make great efforts in Internet financial drainage products.
Recently, "Finance 1 Hospital" combed a number of Internet financial platforms and found that the savings deposits of many private banks appeared in prominent positions such as "novice recommendation" and "hot list" of the platforms, which attracted much attention. In order to attract investors, some Internet financial platforms have launched interest rate coupons, red envelopes for newcomers, bonuses and other activities.
"Finance 1 Hospital" browsed an Internet financial platform and found that the column of "Bank Selection" was mostly the deposit products of private banks. The yield of most products is above 4%, and the initial investment amount is only 50 yuan, which is very attractive compared with traditional banks. It is worth noting that "Finance No.65438 +0 Hospital" found that the annualized interest rate of some bank products reached more than 7% after the platform subsidized income.
For example, a 30-day deposit product created by an Internet financial platform starts from 65,438 yuan+0,000 yuan, and the annual deposit interest rate is 4.35%. At the same time, it means the subsidy yield of superposition 15 days +6%. According to this calculation, the product will eventually get an annualized deposit income of 7.35%. Moreover, you can withdraw it at any time during the holding period and pay interest on a monthly basis.
"Finance 1 Hospital" found that the products launched by some private banks are indeed more competitive. In addition to some basic income is the "standard" of banks, many Internet financial platforms have also made great efforts in recommending deposit products. In addition to giving away income coupons to improve product income, some banks have also prepared tangible benefits for customers, such as bonus stickers, cash, points, lottery and so on.
For example, on the wealth management platform in JD.COM, there is a deposit product with an interest rate of 2. 175%, and a return of 6.675% can be obtained before 100 days, and less than 1 year before 100 days.
"Finance 1 Hospital" found that in addition to ordinary time deposits and certificates of deposit, funds and insurance products promoted on the Internet platform attracted investors' attention. Many platforms attract investors through high returns and product design.
For example, an Internet financial platform launched a special fund portfolio product. One product has an annualized interest rate of 8% and a holding time of 360 days. According to the product description, the product is issued on schedule, and each issue has a fixed annualized rate of return and suggested holding time; In order to avoid irrational redemption caused by short-term fluctuations in the market, a cooling-off period is set without triggering the profit-taking function. After the cooling-off period, SMS reminders will be sent when the annualized rate of return of profit-taking is reached.
Why can private banks launch high-yield products in the context of falling interest rates? Wang Lijuan, deputy researcher of seminar department of China Banking Association, said in an interview with Finance 1 Courtyard that compared with traditional commercial banks, private banks have fewer outlets, or some Internet banks only need online channels without closing outlets, so their popularity and recognition are relatively low. Therefore, the debt pressure is high, and the deposit income has the incentive to collect deposits.
Commercial banks are not active in offline storage.
At the same time, private banks are saving money at high interest rates, while traditional commercial banks are very calm. In the past, it was hard to get a ticket for "gift-giving", cash coupon return and lottery. Some banks have also lowered the deposit interest rate, and more banks said that the interest rates of wealth management products and deposit products will only get lower and lower.
"Finance 1 Hospital" understands that the maximum amount of special deposits products launched by mobile banking of banks is about 3%, with high initial purchase amount and long term, usually 3-5 years. Ordinary lump-sum time deposits offer lower interest rates, starting from 1 1,000 yuan, with one-year fixed deposit rate of 1.95%, two-year fixed deposit rate of 2.52% and three-year fixed deposit rate of 3.3%. The interest rate of large deposit certificates favored by depositors has also been lowered.
Managers of several bank outlets visited by "Cai 1 Hospital" said that at present, the deposit products of banks are generally lowered, and the interest rate of large deposit certificates is also lowered. The products with interest rate of 4% have disappeared, and the highest interest rate is only 3.9%, and the quota is limited.
Through investigation, "Cai 1 No.1 Hospital" found that the interest rate of 200,000 yuan 1 year and 2-year certificates of deposit issued by banks was basically maintained at around 2%, and the interest rate of 200,000 yuan 3-year certificates of deposit was basically maintained at above 3%.
Take a large deposit certificate of a joint-stock bank as an example. The annualized interest rate of this product is lowered from above 4% to above 3%, and the initial purchase amount is required to be 250,000 yuan.
"Since the beginning of this year, the yields of bank deposits and wealth management products have shown a downward trend. In the past, the situation of' high-interest deposits' no longer exists, and supervision has also strengthened the behavior of high-interest deposits in banks. "The financial manager of a joint-stock company told" Finance 1 Hospital ".
"Finance 1 Hospital" also noticed that some bank outlets were deserted, and few people came to consult and buy deposit products. "Finance 1 Hospital" interviewed some investors randomly, and many investors "spit" that the interest rate of deposit products is too low.
"I have a deposit product that has expired recently. After the expiration, I prefer to buy funds and insurance products, and the income is relatively high. " An investor who lives in Haidian District revealed to the "Finance 1 No.1 Hospital" that "bank sales staff will also mainly promote customer investment funds and insurance products in the near future."