If an enterprise wants to be bigger and stronger, it should not only make good products and serve consumers well, but also be brave enough to assume social responsibilities. Ding Guoxiong, the founder of Zhongqiao Sports, once said, "Giving back to the society means giving back to yourself". In fact, under his leadership, Zhongqiao Sports has indeed practiced this point. For example, in August this year, under the influence of Typhoon Du, rare rainstorms occurred in many places in the north, causing huge property losses. Under the guidance of Ding Guoxiong, Zhongqiao Sports took active actions and donated materials with a value of150,000 yuan at the first time to help the flood relief work in the disaster area. In addition, in addition to donating materials for sudden disasters, Ding Guoxiong also attaches great importance to long-term public welfare. Based on this, Zhongqiao Sports specially established the Jordan Sports Foundation, focusing on youth education, funding sports public welfare and helping the poor.