1, professionalism: fund management companies need to have professional investment, risk control and asset management capabilities to ensure the fund's income and risk control level.

2. Diversification: Fund management companies need to reduce the risk of funds through diversified investment strategies, including stocks, bonds, money market instruments and other asset classes.

3. Flexibility: Fund management companies need to adjust their investment portfolios in time according to market changes to adapt to different market environments and investor needs.

4. Information transparency: Fund management companies need to provide investors with adequate information disclosure, including information on the fund's investment portfolio, performance and expenses, so that investors can make wise investment decisions.

5. Risk control: Fund management companies need to take effective risk control measures to reduce the risks of funds, including risk assessment, asset allocation and investment restrictions.

6. Customer service: Fund management companies need to provide high-quality customer service, including investor relationship management, investor education and complaint handling. To improve customer satisfaction and loyalty.