Domestic brand Lin Qingxuan accused Chanel of unfair competition
Domestic brand Lin Qingxuan accused Chanel of unfair competition. According to public information, Lin Qingxuan was founded in 2003. It is a local original brand in Shanghai and is committed to Using traditional Chinese herbs as raw materials, domestic brand Lin Qingxuan accused Chanel of unfair competition. Domestic brand Lin Qingxuan accused Chanel of unfair competition 1
On January 3, Sun Laichun, the founder of the well-known domestic skin care brand Lin Qingxuan, posted a long post on social media, accusing the internationally renowned luxury skin care brand Chanel (CHANEL) of targeting Lin Qingxuan. Unfair competition.
Sun Laichun pointed out that Lin Qingxuan focuses on Chinese red camellia skin care technology to create safe and effective skin care products that suit the skin needs of Chinese women; while Chanel is a historical luxury product. The white camellia is used as its aesthetic symbol and brand claim.
However, the French brand Chanel, which has a huge advantage in the fields of fashion, accessories, perfumes and cosmetics, launched red camellia skin care products at the beginning of this year, and its main function is the same as Lin Qingxuan - repairing and anti-aging. The main focus of the Chanel brand is not on the scientific research and factories of skin care products. Most of them are OEM skin care products produced in various countries, and they use the Japanese camellia concept.
Sun Laichun further pointed out in the long article that Chanel, as an internationally renowned brand, poached many front-line employees of Lin Qingxuan. He criticized Chanel's move into the red camellia skin care industry not out of the blue but premeditated.
Afterwards, Sun Laichun forwarded a Weibo post introducing Lin Qingxuan’s signature product Camellia Body Oil and said, “This is the most violent attack Lin Qingxuan has received since he started his business. This defense battle is related to Lin Qingxuan’s life and death. It is also about whether China’s first high-end cosmetics brand can stand out. There is no retreat for the sake of enterprise and the country. Regarding China’s red camellia skin care products and the biodiversity of Chinese camellias, we are all prepared to fight against the powerful enemies in the world that I respect.” .
Currently, Chanel has not responded.
Founded in 2003, Lin Qingxuan is positioned as a local high-end skin care brand in China. It is committed to using traditional Chinese herbs as raw materials to produce safe natural cosmetics. Its core brand "Lin Qingxuan" has created camellia moisturizing oil. A brand new category, and leading the category of "Camellia Rejuvenation and Repair" to the world. According to the Qichacha APP, Lin Qingxuan's affiliated company is Shanghai Lin Qingxuan Biotechnology Co., Ltd., which was established in 2011. Sun Laichun serves as the legal representative and chairman, and directly holds 38.7835% of the shares, making him the largest shareholder.
According to the Qichacha APP, Lin Qingxuan has received two rounds of investment worth hundreds of millions of yuan so far. Among them, in November 2020, Lin Qingxuan completed Series A financing, led by Haina Asia, and followed by Toudou Shidao Fund, Country Garden Venture Capital and others; in August 2021, Lin Qingxuan received Series B financing, led by Mirae Yicai Investment, and Haina Asian venture capital funds SIG and Country Garden Venture Capital continue to invest.
According to China Fund News, Sun Laichun entered the Taobao live broadcast room on February 14, 2020, and personally brought goods, choosing to use online live broadcast as the second growth of the brand. point. After that, Lin Qingxuan began to focus on the digital layout of online channels. On "Double Eleven" in 2021, information released by Lin Qingxuan shows that Lin Qingxuan's "Double Eleven" pre-sale four hours exceeded the first day of pre-sale last year, the full-cycle and all-channel performance exceeded 200 million yuan, and the overall performance reached 143% of the same period last year; online The cumulative sales exceeded 100 million yuan, an increase of more than 20%, and the highest store sales exceeded one million yuan.
However, the Qichacha APP shows that Lin Qingxuan was once administratively punished for false promotion of cosmetic products. In August 2021, Lin Qingxuan violated the provisions of the Advertising Law and expressed inaccurate, unclear, and inaccurate information about the performance, function, origin, purpose, quality, etc. of the product or the content, provider, form, quality, price, and commitment of the service. I understand that I was fined 50,000 yuan. Domestic brand Lin Qingxuan accused Chanel of unfair competition 2
On January 3, Sun Laichun, founder of skin care brand Lin Qingxuan, known as the "Light of Domestic Products", posted a long post on social media, accusing the internationally renowned luxury skin care brand CHANEL targeted Lin Qingxuan for unfair competition.
Sun Laichun pointed out in the long article that Lin Qingxuan has never taken the initiative to start a war with international brands, but Chanel, as an internationally renowned brand, poached many front-line employees of Lin Qingxuan. He criticized Chanel's move into the red camellia skin care industry not out of the blue but premeditated.
Afterwards, he forwarded a Weibo post introducing Lin Qingxuan’s signature product, Camellia Body Oil, and said, “This is the most violent attack Lin Qingxuan has received since he started his business. This defense battle is a matter of life and death, as well as a matter of life and death.” "Can China's first high-end cosmetics brand stand out?" He also pointed out that "there is no retreat between the country and the enterprise", calling on consumers to pay attention.
Netizens’ comments on Sun Laichun’s Weibo were relatively positive. "Support domestic products Lin Qingxuan", "Lin Qingxuan is a long-time fan, support as always", "domestic products are getting better and better", etc., all support domestic products.