The first is to formulate support policies. Set up a special award fund for brand building, strengthen preferential policies, and guide and encourage enterprises to strive for famous trademarks and brands. Give certain subsidies to brand registration, give certain rewards to successful brands and enterprises, and encourage the creation of brands.

The second is to do a good job in guiding services. The government and relevant departments should formulate the planning and implementation plan of brand building of tourism products, strengthen the guidance service of brand application and trademark registration, strive to improve service awareness and service level, always grasp the pulse of the market rhythm of tourism products, promote institutional innovation and technological innovation, pave the way for the creation of tourism brands, and promote the upgrading of tourism brands with scientific and technological progress as a breakthrough.

The third is to strengthen coordination and cooperation. Quality supervision departments should do a good job in the recommendation and declaration of famous brand products; The industrial and commercial departments should do a good job in recommending and reporting well-known, famous and well-known trademarks; The tourism department should proceed from reality, base on the advantages of resources, make clear the leading products and industries, and choose to develop products with market competitiveness; Science, technology, finance, taxation and other departments should give support from talents, funds, taxation and other aspects, and form an interactive pattern of "government promotion, enterprise initiative and market pull" as soon as possible to promote the brand building of tourism products.