The pirated "beheading order" issued by the State Administration of Radio, Film and Television (SARFT) means that the online American TV series is now out of grain. At 3:58 on November 24th, 21, Dayang.com-Guangzhou Daily printed in large, medium and small print * * * There were comments that netizens clamored for "opening up new channels through grief". The website said that the video website could not be developed without solving the copyright problem.

The website of American TV fans "meijumi.com" could not be opened normally. Popular overseas dramas have been declared "missing", and American dramas such as CSI Crime Scene and Gossip Girl, as well as Hong Kong dramas such as Yi Hai Hao Qing and Interpol, have been unable to watch from video websites such as Thunder Watch and Tudou, and the American drama The Vampire Diaries has not been updated for two weeks. Many American TV stars began to shout "crazy" online. Some netizens even use "grief" to describe their recent feelings.

Since the State Administration of Radio, Film and Television issued the Opinions on the Implementation of Radio, Film and Television Intellectual Property Strategy on November 12th this year, many foreign TV fans have gradually found themselves "out of food", and many people have begun to seek other ways. The video websites such as Tudou and Youku, which bear the brunt, said in an interview with this reporter that it is time to "break the tail and survive". Only by rationalizing copyright issues can video websites break through the existing bottleneck.

Zhang Fan, a researcher at the Intellectual Property Research Center of China University of Political Science and Law, believes that after solving the video copyright problem, the market access threshold of the online video industry will be higher and higher.

Text/Reporter Du Anna and Wang Danyang

On November 12th, the State Administration of Radio, Film and Television issued the "Report of the State Administration of Radio, Film and Television on Printing and Distributing < Opinions on implementation of radio, film and television intellectual property strategy > Notice ",the opinion clearly stipulates that cracking down on internet infringement and piracy focuses on cracking down on infringement and piracy of film and television dramas.

Netizen:

Unexpectedly "cut off food" and found another way

"When do you think it will be restored?" A Shanghai netizen kept asking reporters. She has been watching American TV series through pps and Tudou, which has become a part of her daily life. But in the last two weeks, an American drama "The Vampire Diaries" that she has been following suddenly stopped broadcasting on the website. She was puzzled. At first, she thought it was because the broadcast was stopped abroad on Thanksgiving Day. Later, she learned that the reason was the document issued by the State Administration of Radio, Film and Television.

Another netizen, Julian Yang, suddenly realized: "I said that there is no third season of ‘lie to me' on Electric Donkey. I didn't know it had been broadcast for six seasons. Now I can only watch American TV dramas on Sohu and PPS. "

in the American drama circle, everything seems to be out of order. Many American fans reported to reporters that the website of American fans "meijumi.com" could not be opened normally, and popular overseas dramas were declared "missing". American dramas such as CSI Crime Scene, Gossip Girl and even Hong Kong dramas such as Yi Hai Hao Qing and Interpol could not be watched and downloaded from video websites such as Thunder Watch and Tudou.

However, some fans who regard watching American dramas as important as eating and sleeping quite calmly said, "Of course, there are ways to continue watching!"

"how did the online video come from? Someone downloaded it and then uploaded it! Download this root without damaging resources, there is a' god horse' to panic. It's just that someone else used to help you put your rice into a bowl and eat it with your mouth open. Now you have to do it yourself. There is really not a grain of rice in the pot,' 1 degrees' and' valley songs' don't cost money. "

Video websites:

Copyright-free videos will be deleted

And netizens' fear of "food shortage" has been confirmed. Reporters interviewed several famous video websites in China yesterday, and they all said that the websites have started to clean up copyright-free videos.

Since December last year, Ku6.com has started to clean up and delete international film and television dramas without copyright on its website, and banned users from uploading film and television content. At the same time, a "copyright-free film and television drama deletion group" was set up to review and handle the film and television dramas uploaded by netizens for three rounds, and an "international film and television copyright joint procurement fund" was established in conjunction with Sohu Video to purchase genuine foreign film and television dramas.

In an interview with this reporter, the person in charge of Ku6.com said that copyright has a very important influence on the online video companies that are listed independently. If we can't solve the copyright problem effectively, copyright will become the bottleneck of the listing and development of domestic video websites.

"It takes courage and determination to take the lead in deleting copyright-free TV dramas on our website, which involves not only the capital investment of the website itself, but also the attraction and diversion of other websites to our netizens." The person in charge of Cool 6 said that what he is happy to see is that the market copyright is genuine, so that everyone can compete fairly.

Coincidentally, the relevant person in charge of Tudou also told reporters that because the website is about to go public, they also pay special attention to copyright, and no mistakes are allowed.

Other video websites, after receiving the notice from the State Administration of Radio, Film and Television, also started the action of "deleting dramas".

Difficult development:

Copyright was the biggest bottleneck

Has the development of video websites really ushered in the biggest test in history? It seems that it is also a few happy families who are worried.

Zhu Min, head of South China of Youku.com, said that the phenomenon of "American dramas disappearing overnight" did not exist on this website. Through years of hard work, Youku has purchased some American and Korean TV rights, such as the latest season of "Desperate Housewives", "Grey's Anatomy" and other popular TV series will be broadcast on Youku's "China-US Synchronization", and the broadcast time between China and the United States is only a matter of time difference.

She said in a word that some video websites have really had a hard time recently, and some video websites "crammed for the Buddha's feet". Youku's development strategy is longer. Since 27, it has started a cooperation plan authorized by the media.

from the perspective of website development, the protection and cooperation of intellectual property rights are facing more practical difficulties. This is also an important reason why many video websites have never taken the first step. Media authorized companies in the United States, Japan, etc. did not respond positively to the purchase behavior of China's online video companies, and even were not optimistic about the strength of emerging websites. "At first, they were very pessimistic about the video website. With time running-in and frequent contact, it is gradually smooth now."

Zhu Min also said that the reason why the introduction of American TV series is relatively difficult is that the copyright fees of American TV series are too high. In addition, it is unknown whether the imported American TV series can pass the review of the State Administration of Radio, Film and Television.

Expert opinion:

The industry threshold is getting higher and higher

What is the implication of the notice issued by SARFT? Zhang Fan, a researcher at the Intellectual Property Research Center of China University of Political Science and Law, told this reporter that the Opinions on the Implementation of Radio, Film and Television Intellectual Property Strategy issued by the State Administration of Radio, Film and Television is an industrial intellectual property strategic plan, which is undoubtedly related to the development of the online video industry. This opinion puts forward a special action to crack down on intellectual property infringement and comprehensively improve the level of intellectual property protection of radio, film and television.

"This may be a breakthrough in the current chaotic situation of online video industry around copyright. With the implementation of this opinion, various video companies must work hard to truly solve the current widespread problem of content piracy, promote the development of the copyright industry, and create a good external environment for the online video industry to explore an effective business model. " Zhang Fan said. It is undeniable that this will also make the market entry threshold of the online video industry higher and higher.

"With the issuance of this notice, we can see that the State Administration of Radio, Film and Television has gradually started to improve the quality of competition in the video industry from market access."

Future way out:

Learn from foreign countries to achieve a win-win situation

In fact, it is not uncommon to encounter difficulties in the development of video websites in China.

Zhang Fan said: "This is also a global problem. In the Internet age, it is impossible for music and film and television works to be promoted by a single sales form. In the process of continuous development, an emerging Internet sharing model will be formed and established. "

judging from the development and changes of YouTube, a well-known foreign video website, from the beginning, all major copyright companies (including TV stations, producers and media groups) have been very firm: YouTube must delete these videos immediately. Not only that, the media giant Viacom also sued Google and YouTube on the grounds of infringement, demanding that the latter compensate for more than one billion dollars in economic losses.

However, since 29, the attitudes of CBS, Universal Music, Lionsgate Pictures and other media companies have changed, that is, while claiming that these pirated videos are illegal works, they no longer ask YouTube to delete these videos, but only claim that they own the copyright of pirated content and demand to share the corresponding online advertising revenue with YouTube***. They believe that acquiescence in the existence of pirated YouTube videos is also a new way to increase income.

"This is also a development direction of video websites in China, which can achieve a win-win situation for copyright owners, video websites and network viewers". Zhang Fan introduced that some websites in China have made such an attempt before, and there are no obstacles in cultural management and policy.