Both companies have their own strengths. The Internet is more profitable, and the profitable fund app is doing well; Noah wealth offline is relatively strong, and it is done very early.

Lide Financial Group covers fixed income trusts, fund management, Public Offering of Fund, investment banks, private equity funds, real estate funds, mobile Internet finance and other fields, and realizes the closed-loop O2O of Internet finance with the help of leading Internet technology.

The profit-making fund has obtained the fund sales license and the public offering fund license; Lide Group has obtained two financial licenses for asset management business, namely, a fund subsidiary license and a private investment fund manager license. On 20 14, Lide successfully invested in West Lide Fund Management Company, which is the second private enterprise to invest in Public Offering of Fund after Alibaba invested in Public Offering of Fund.