South Africa is an important fulcrum of Hisense's globalization strategy. 1996 10 In June, Hisense chose South Africa as the first stop. In 20 13, Hisense and china-africa development fund jointly invested in the construction of Hisense South Africa Industrial Park in Atlantis. Covering an area of 654.38+million square meters, the industrial park is the largest home appliance manufacturing factory invested by China enterprises in South Africa in the past 40 years, and has become a representative project of the Belt and Road Initiative in Central Africa.
Song Lei, Chairman of china-africa development fund, said that Hisense South Africa Industrial Park is a typical case of china-africa development fund playing a bridge role to meet the development needs of African countries and the internationalization of enterprises. By introducing China's capital, brand, technology, management experience and green development concept, local production and management can be realized without increasing the financial burden of local governments, helping local governments to increase employment, create foreign exchange and taxes, and stimulate local vitality. Effectively promoting the sustainable development of African manufacturing industry is the epitome of the success of China's superior production capacity and advanced manufacturing industry going global. It is the first model to better implement the "Nine Major Projects" of the new China-Africa Cooperation Forum, which will effectively promote the high-quality development of the "Belt and Road" between China and Africa.
After more than 20 years of development, Hisense South Africa Household Appliances Industrial Park has the annual production capacity of TV sets100000 sets and refrigerators of 550000 sets. Hisense refrigerators and televisions have a leading market share in South Africa, and Hisense has become a household name in the local area. Hisense is based in South Africa, and its products radiate to more than ten African countries, such as Zambia and Botswana, and are highly recognized by local consumers. At the same time, Hisense has brought positive influence to the local manufacturing level, social and economic development, residents' employment and life, ecological environment and social stability, which has been highly affirmed by the United Nations Office for South-South Cooperation.
The standards of product quality and monitoring certification in the UK and EU have always been strict. Before that, it was hard to imagine that home appliances made in South Africa would be exported to the European market. The products of Hisense South Africa Industrial Park are delivered to European customers on time with good quality and quantity, which also marks that the production quality control level of South Africa production base has reached a new height.
Europe is the key market for Hisense's international layout. In 20021year, the operating income of Hisense's European market increased by 1 13% year-on-year. Previously, white goods such as refrigerators sold by Hisense in Europe mainly relied on Slovenian production bases and domestic exports. With the first export of white goods from Hisense South Africa base to Europe, it will further support the growing demand for production capacity, effectively reduce the impact of external environmental uncertainties such as epidemic situation, and enhance the global industry consolidation capacity.
In recent years, Hisense has made frequent moves in expanding its international territory. In 20021year, in order to meet the growing demand for air-conditioning products in overseas markets, Hisense Air Conditioning put into production several new production lines in Thailand. In the same year, Hisense Monterey Smart Appliance Industrial Park was launched, which is the second factory of Hisense in Mexico after Tijuana factory, mainly for Mexico, the United States and Canada, producing household appliances such as refrigerators, washing machines, ovens and air conditioners. In the second half of this year, the first batch of products will go offline in the smart home appliance industrial park.