"In the past, brands relied on money and overwhelming advertisements for consumers to see and passively recognize. Nowadays, it depends on the product. If your products are good enough, countless fans will recognize you and they will spontaneously recommend these products on social platforms. " In the eyes of some e-commerce practitioners, whoever is good at and dares to use new content games to do new traffic marketing communication will get faster growth in the new communication mode of brands and users. Online platforms such as Tmall can infinitely amplify the advantages and disadvantages of brands, and will also force domestic brands to improve and optimize, and constantly improve themselves to win the trust of consumers.
"China's strong manufacturing industry makes it easier for new brands to come out. After more than ten or twenty years of development, China's supply chain has accumulated changes from low price to high quality, and the quality, design and technology of products have been greatly improved, reaching the world-class level. " Dai Yusen, a partner of Zhenge Fund, said that in fact, all the world-class brands are OEM in China. When these best supply chains, which were originally given to foreign brands, returned to the user market in China in the form of new domestic brands, the overall competition level of domestic products also improved.