Liu Chuanzhi, chairman of Legend Holdings, published an article entitled "Correcting the Name of Lakeside University" and recalled an unforgettable teaching experience. He said that in the classroom of Lakeside University, teachers and students did not separate teaching from learning, but actually communicated with each other. "No one carries it, no one installs it, and they are all people who have fought. As soon as I talk about it, they will understand. Just stop asking questions and you won't be addicted. "

"If there are such students in business schools and lecture in this way, I will switch to business schools as a teacher, which will definitely prolong my life. Unfortunately, business schools don't run schools like this. " Liu Chuanzhi bluntly said.

What is the difference between Lakeside University initiated by Ma Yun and other business schools? Cao Lei, director of China E-commerce Research Center, pointed out in an interview with the reporter of International Finance News that the most intuitive difference between running a school by entrepreneurs and ordinary business schools lies in whether this school teaches from a practical perspective or a theoretical perspective. "Entrepreneurs who have struggled all the way must have practical thinking that business school professors do not have when designing the entire teaching system and specific courses."

What does Lakeside University bring to entrepreneurs?

Cao Lei told reporters that Lakeside University initiated by Ma Yun and other enterprises not only teaches practical experience, but also pays attention to failure education.

Imagine that Ma Yun, Liu Chuanzhi, Shi Yuzhu and Guo Guangchang, who have been through many battles, have broken the failure lessons of decades of entrepreneurial experience and told entrepreneurs, which is not in any business school teaching plan. Ma Yun has said many times that "coming to Lakeside University is only a failure, not a success". You should not only study business here, but also study history, culture and military affairs. More importantly, be a happy entrepreneur.

Regarding the "disadvantages" of Lakeside University, Shen Meng, executive director of chansons Capital, told the reporter of International Finance News that compared with business schools in regular institutions, Lakeside University does not have formal qualifications for running schools, so it does not belong to the national education system and cannot issue recognized degrees or academic certificates.

However, Shen Meng believes that Lakeside University is an internal training institution, similar to McDonald's University or Crafton School of Management of General Electric, and it is an institution that teaches corporate culture or management skills to internal or external personnel. Its advantage is that the content it teaches comes from the practical experience of the front line of enterprise management, rather than the traditional textbook case, and many of them can be transformed into practicality.

So, what can Lakeside University bring to entrepreneurs?

In Cao Lei's view, Ma Yun, as an entrepreneur, is most praised for his strategic thinking and pattern. Whether it was Taobao, Alipay, cloud computing and globalization, Ma Yun's vision has been ahead of the industry for several years. In running a school, he is also unconventional. Whether he advocates failure education or proposes to cultivate entrepreneurship, it can be said that it is not "the skill of enterprise" but "the way of enterprise".

Therefore, compared with many business schools that only teach business skills, Lakeside University can provide entrepreneurs with greater value, such as knowledge they didn't have before, constantly challenging themselves and constantly innovating. In the words of Ceng Ming, president of Lakeside University, what matters more is not what you are doing now, but what you will do next, and whether you will still be a trend pioneer in five years.

What are the similarities and differences with cheung kong graduate school of business?

For a long time, outsiders have been trying to compare Lakeside University with cheung kong graduate school of business, and wonder whether it will follow in cheung kong graduate school of business's footsteps.

In 2002, cheung kong graduate school of business was established with the donation of Li Ka-shing Foundation, and was officially approved by the state. It is a non-profit educational institution with independent legal personality, a member of International Association for Management Education (AACSB) and European Management Development Foundation (EFMD), and a "Master of Business Administration Degree Awarding Unit" (including EMBA and MBA) approved by the State Council Academic Degrees Committee.

So, is it possible for Lakeside University, which was founded on 20 15, to become the next cheung kong graduate school of business?

In Shen Meng's view, cheung kong graduate school of business is a business school that has been incorporated into the national education system and can be awarded a degree recognized by the Ministry of Education. Although it is called an enterprise, it is actually independent of the host enterprise, and Lakeside University is only a private training institution, which is essentially different.

He emphasized that the lecturers at Lakeside University are mainly entrepreneurs, not professors from traditional business schools. Therefore, Lakeside University is more about sharing experiences than preaching and teaching.

Since it is a private training institution, will President Ma consider looking for a cooperative university?

The reporter learned that compared with cheung kong graduate school of business, most teachers of Lakeside University come from practical backgrounds, such as Zheng Yumin, the "best industrial and commercial director", and Su Shimin, the co-founder and chairman of Blackstone Group. Many teachers don't even have PhDs. Under the current education system, it will inevitably affect the degree application of Lakeside University.

According to relevant regulations, at present, the government does not approve the independent establishment of private business schools, and they must be affiliated to institutions within the system, such as China Europe Business School of Shanghai Jiaotong University and cheung kong graduate school of business of Shantou University. In this regard, it is speculated that if President Ma wants to be affiliated, the best choice is Alibaba Business School of Hangzhou Normal University.

In fact, companies such as JD.COM, Oaks and Tianneng Group are keen to establish business schools. Who is the biggest beneficiary?

Since 1955 established the first enterprise business school-General Electric Crafton School of Management, the trend that enterprises are keen on establishing business schools has gradually risen, and more than 70% of the world's top 500 enterprises have established enterprise business schools.

Shen Meng told reporters that many enterprises set up their own internal training institutions, on the one hand, in order to deeply cultivate management talents with the same values and corporate culture, on the other hand, they can also form a broader interpersonal network based on this platform, thus forming a derivative force.