2065438+On September 26th, 2008, China Banking Regulatory Commission officially promulgated the Measures for the Supervision and Administration of Financial Services of Commercial Banks, which made it clear that "financial services refer to financial services in which commercial banks accept the entrustment of investors and conduct investment management on the property of entrusted investors according to the investment strategy, risk bearing and income distribution methods agreed with investors in advance".
First, it's not customer wealth management, but professionals who provide asset management services.
Second, not product promotion, but providing personalized comprehensive financial services and non-financial services.
Third, it is not only aimed at a certain life stage of customers, but at the financial management process of customers throughout their lives.
(2) Definition of asset management business, wealth management business and private bank.
1. Asset management business: refers to the financial business in which financial institutions such as banks, trusts, securities, funds, futures, insurance asset management institutions and financial asset investment companies are entrusted by investors to invest and manage the entrusted investors' property.
2. Wealth management business: it is a process of scientifically managing different forms of wealth of individuals or legal persons through a series of financial planning procedures.
3. Private banking: it is a financial behavior that private banks provide professional, personalized and all-round financial services and all-round non-financial services to high-net-worth customers.
1. Personal customers refer to the demand side of personal financial services and the service object of financial institutions entering the personal financial services of commercial banks.
2. Commercial banks are providers of personal financial services and one of them.
3. Financial institutions such as companies, fund companies, trust companies, insurance companies, leasing companies and some asset management companies also provide financial services.
4. Internet financial institutions
5. Third-party financial institutions
6. Lawyers and accounting firms
7. Regulators
(1) Financial consulting services and integrated financial services
Financial services can be divided into financial advisory services and comprehensive financial services according to whether they accept the entrustment and authorization of customers.
Comprehensive financial services can be further divided into financial planning and private banking. Among them, financial planning is a personal financial service provided by commercial banks for specific target customer groups. Private banking services mainly serve high-net-worth customers, involving a wider range of business; Compared with financial planning, the personalized service of private banks is relatively strong.
(2) Financial management business, wealth management business and private banking business.
Banks often classify wealth management business according to customer type (mainly asset size). Financial services can be divided into three levels: financial services (services), financial services (services) and private banking services (services). Banks provide different levels of wealth management services for different customers. Among them, private banking business (service) not only provides financial products, but also provides comprehensive services.
Private banking refers to the operation that banks provide professional, personalized and comprehensive financial services and all-round non-financial services to high-net-worth customers. Generally speaking, private banking has several characteristics:
1, high entry threshold 2, personalized service 3, comprehensive service
(1) workflow
1. Contact customers and establish a trust relationship. 2. Collect, sort out and analyze the financial situation of customers' families. 3. Define the customer's financial goals. 4. Specify the financial planning scheme. 5. Implement the financial planning scheme. 6. Follow-up services.
(II) Main contents
The core content of personal financial management includes eight parts: household income and expenditure and debt management, wealth preservation and planning, education investment planning, retirement and pension planning, investment planning, tax planning, wealth inheritance planning, and financial planning for SME owners.
(A) the development of foreign personal finance business
1, the embryonic period of personal finance business (1930s-1960s)
2. The formation and development period of personal finance business (1960s to 1980s)
3. Mature period of personal finance business (mid-late 1990s)
(B) the development and current situation of domestic personal finance business
1, the embryonic stage of personal finance business (late 1980s to 1990s)
2. The formative period of personal finance business (from the early 20th century to 2005)
(1) Economic development and residents' wealth accumulation
(B) the rising demand for financial management
(c) Lack of financial skills
(d) Investment and financial management tools are increasingly abundant.
(E) the objective needs of the transformation of financial institutions
1, financial planners and financial practitioners
The professional service activities of wealth management business have two characteristics:
One is that commercial banks act as financial advisers and provide advice to customers, which is advisory in nature. Another loyal dog is the business activities of commercial banks in asset investment management according to the investment plan and method agreed with customers in advance, which belongs to the entrusted nature.
Advisory, professional, comprehensive, normative, long-term and dynamic.
(1) 4E qualification:
Education (the first link), examination (basic), work experience and professional ethics (the most important)
The professional ethics requirements of financial planners in financial institutions in China, especially bank financial planners, are summarized as follows: obeying the law, keeping secrets, being honest and trustworthy, being objective and fair, and being diligent and competent.
(2) Standards for qualified financial planners: morality, service and specialty.
? 5C (comprehensive quality requirements and standards for qualified financial planners): customer-oriented, communication and coordination skills, professional level and noble professional ethics.
(C) the social responsibility of financial planners:
1. Financial planners are important transmitters of national financial policies and regulations.
2. Financial planners are important communicators of correct investment ideas.
3. Financial planners are the revealer of financial risks.
4. The financial planner is the feedback of the customer's voice.