1. The location is not good, and the surrounding commercial, cultural and educational resources are lacking, which affects the popularity.

2. Poor housing quality, outdated decoration, outdated facilities and improper maintenance have reduced the living experience.

3. The competitive pressure is high, the rental price is too high or the supporting facilities are not enough to meet the demand, so it faces greater competitive pressure.

4. Affected by the epidemic, especially in sub-sectors, the impact may be more obvious.

5. Technical problems, such as the malicious attack on the game server, which led to the failure of players to log in normally and the gradual loss of players.

In a word, the cold and cheerless phenomenon of Zhu Meng Mansion may be caused by many factors.