Jiangsu has introduced 15 measures to accelerate the comprehensive recovery of the cultural tourism market. On February 10, the Jiangsu Provincial Department of Culture and Tourism and the Jiangsu Provincial Department of Finance officially released the "Specific Policies and Measures to Promote the Comprehensive Recovery of the Province's Cultural Tourism Market" (hereinafter referred to as the "Measures").
》), further strengthen policy support, enrich the supply of high-quality products, increase consumption guidance and promotion, and continue to make efforts to accelerate the comprehensive recovery of the cultural tourism market.
In 2022, Jiangsu's cultural tourism economy will generally show a development trend of bottoming out, recovering steadily, and fluctuating under pressure. Businesses such as peripheral tourism and micro-tourism are heating up rapidly, night-time cultural tourism consumption has become a new growth point, and online and offline consumption are accelerating the integration of other markets.
With obvious characteristics, it received 534 million domestic and foreign tourists throughout the year and achieved total tourism revenue of 926.382 billion yuan.
The "Measures" proposes 15 policy measures in four aspects.
The "Measures" clarify that 116 million yuan of cultural and tourism development funds will be allocated to support projects such as consumption boosting, industrial integration, and digital empowerment; the provincial tourism industry development fund interest rate will be lowered by 1 percentage point, and the proportion of new projects launched throughout the year will not be lower than
30%; launch the special financial product "Suzhou Travel Loan", increase support for the "Xiang Travel E-Loan" financial service platform, etc.
The "Measures" require the launch of 15 demonstration projects for "unlimited space intangible cultural heritage into scenic spots", 10 demonstration small theaters and small theater boutique plays, 100 innovative demonstration projects for new rural tourism formats, and 30 intangible cultural heritage workshops; combined
At the Xiqu and Baixi (Kunshan) Festival, 10 high-quality itineraries for "Watching Baixi and Traveling in Jiangsu" were launched; 10 intangible cultural heritage-themed tourist routes were selected and launched.
According to the "Measures", Jiangsu encourages qualified regions to issue digital RMB red envelopes and cultural tourism consumption coupons, and create 3 to 5 digital RMB cultural tourism application clusters; pilot travel agencies and online tourism companies operate outbound tourism business to relevant countries, and launch Jiangsu
10 high-quality inbound tourism routes, organizing groups to participate in international exhibitions such as the Hong Kong Licensing Exhibition and the Macau International Tourism (Industry) Expo.
In addition, the "Measures" focus on optimizing the consumer service environment in the cultural tourism market, propose to transform the mobile payment environment of cultural tourism venues, and identify 30 provincial-level demonstration zones for convenient payment for cultural tourism consumption; promote the "one thing done at once" reform and optimize enterprise-related services
; Follow up on the quality and safety supervision of the cultural tourism market, implement flexible and precise law enforcement, and issue the "List of Exemptions and Light Penalties for Minor Violations in the Cultural Market of Jiangsu Province" to effectively create a good consumer environment and improve consumer service levels.