We are all familiar with convenience. In the early days of reform and opening up, it was once the best-selling convenience food because of its convenience, low price and easy preservation. Later, with the improvement of people's living standards, people began to pay attention to the bad aspects of instant noodles such as preservatives and toxins, and the sales of instant noodles decreased year by year.

However, since the outbreak in early 2020, instant noodles have become the second hard currency after masks. The World Instant Noodles Association has published a set of data. In 2020, the global consumption of instant noodles will be116.56 billion, and China deserves to be the largest consumer of instant noodles in the world. In 2020, we ate 46.35 billion portions of instant noodles, accounting for 39.76% of the world's total, up 16.64% year-on-year.

The four domestic instant noodle giants are Master Kong, Uni-President, Jinmailang and Baixiang. However, three of these four giants were once controlled by Japanese capital, and the rest 1 almost went bankrupt. What happened?

As the leader of the instant noodle industry, Master Kong's sales volume and sales share in the market are 32.6% and 43.5% respectively, making it one of the convenience foods that consumers like. Master Kong was listed in China on February 1996. The two major shareholders are Ding Xin Holding Co., Ltd. and Sanyo Food Co., Ltd., holding 33.27% and 33. 18% respectively.

Uni-President Enterprise is also a Japanese-funded enterprise, which is jointly established by Uni-President Supermarket and Japan Merchants Company. In addition, many subsidiaries of Uni-President Group also cooperate with Japanese-funded enterprises.

As early as 2004, Imarang accepted the investment from Nissin, Japan. At that time, the Japanese invested 543.9 million yuan and held 33.4% of the company's shares. The well-known Jinmailang Company was also changed from Huafeng to Jinmailang Nissin Food Co., Ltd. Ten years later, the cooperation between Jinmailang and Japanese capital was terminated.

Among the four domestic instant noodle giants, Baixiang is the only one that refuses to cooperate with Japanese capital. At that time, the white elephant was in full swing, and the Japanese company wanted to buy the white elephant and was rejected. After refusing Japanese investment, the white elephant slowly ushered in a dark moment. Under the joint encirclement and suppression of many brands, the major supermarkets reduced the cargo volume of the white elephant, which made the white elephant once on the verge of bankruptcy.

With the exposure of the 3 15 party, when other enterprises used seasoning packages with food safety hazards, Baixiang instant noodles issued a statement with only one sentence: Don't worry about eating if you don't cooperate, and don't be afraid of the shadow! Moreover, with the help of "one third of employees are disabled", they boarded various hot searches. In 2020, the market share of White Elephant is only 7%, while that of Master Kong is 46%.

The market share of white elephant has been eroded, but it has struggled to survive in the market by virtue of its own quality, and it has also solved the employment of disabled employees. This is a state-owned enterprise.

10 For many years, even though the operation of Baixiang Food Group is difficult, its public welfare fund in all aspects is still as high as more than 50 million yuan, and a relief fund has been set up for Baixiang college students, and five Hope primary schools have been donated for children in poor mountainous areas. Wenchuan earthquake, Wuhan COVID-19, Henan rainstorm, etc. Whenever the country is in danger, Baixiang Group always sets up a rescue team at the first time, actively prepares materials, gives generously and assumes social responsibilities. Such a high national sentiment makes us even more moved!

The vast mountains and rivers, fireworks and moonlight are all China. If it were you, which company's products would you choose in the future?