Recently, many viewers who are keen to watch American dramas, Japanese and Korean dramas and Hong Kong dramas online suddenly discovered that a large number of popular dramas disappeared without a trace overnight. Video websites such as Tudou, Youku, Xunlei Kankan and PPS not only

Stop updating these episodes and delete all previously released ones.

It turns out that all this stems from the "Opinions on the Implementation of Intellectual Property Rights Strategy for Radio, Film and Television" issued by the State Administration of Radio, Film and Television on November 12. The "Opinions" on "implementing special activities to combat intellectual property infringement" are aimed at online piracy of TV series

a new round of "encirclement and suppression".

In this regard, most video websites have quietly been seeking transformation and have chosen the new idea of ??"walking on two legs": they must not only purchase the copyrights of drama series to meet the needs of the audience, but also win in terms of content and attract more viewers with original and homemade dramas.

Netizens.

However, due to the high prices of American dramas and other overseas dramas, many industry insiders predict that video websites may launch a charging model in the future.

Audiences: Popular dramas are hard to find. Since the State Administration of Radio, Film and Television issued the "Opinions on the Implementation of Intellectual Property Rights Strategy for Radio, Film and Television" on November 12, many TV drama fans who are accustomed to watching dramas on video websites have discovered that they can watch American dramas, Japanese and Korean dramas online for free.

The good days of Hong Kong dramas seem to be gone forever.

Open many well-known video websites and enter "CSI", "Gossip Girl" or "The Heroes of the Sea of ??Heroes", but there is no trace of the series in the search results.

"I used to go online every day to check for updates, but now I have to put in a lot of effort to find them, and sometimes I may not be able to find them. I can only rely on the power of netizens and go to the drama forum to see if there are some small websites that have done this.

Update." Xiao Zhao, a drama fan, said in an interview that although many video websites have deleted all popular American and Hong Kong dramas, she and some drama fans also have their own countermeasures, "Generally when a new episode comes out, you will

You can still find them on small video websites, but they may be deleted soon, so the speed must be fast.” However, other fans of the drama place their hopes on the most primitive method of watching dramas-downloading.

"Now we can only hope that the subtitle group can persist a little longer and ensure updates and downloads through means other than BT." A senior Korean drama expert said that instead of searching hard on small video websites, she would rather spend some time

Download, but the prerequisite is that there is a subtitle group that can guarantee the resources. "Of course, this may be just a temporary measure. I am very worried that there will be no resources soon." Website: Buying copyrights and playing homemade games are compared to drama fans who are "out of food"

Many video websites seem to be well prepared for this concern.

According to industry insiders, most of the clicks on video websites currently come from imported dramas without copyright. Therefore, when the State Administration of Radio, Film and Television issued the "Notice on Strengthening the Content Management of Internet Audiovisual Programs" in April, most video websites had

Prepare for a rainy day and start planning transformation.

For example, Tudou.com, which is preparing for its listing, plans to make efforts to introduce overseas copyrights after its listing and purchase the copyrights of imported dramas on a large scale; Ku6.com has teamed up with Sohu Video to invest tens of millions of dollars to set up an "International Film and Television Copyright Joint Procurement Fund" to provide foreign film and television copyrights.

You can buy genuine movies and TV series; Youku has been cooperating with media authorization since 2007, and is now able to simultaneously broadcast the latest seasons of "Desperate Housewives" and "Grey's Anatomy" and other popular series.

For another example, many large video websites focus on online self-made dramas and online filming projects, hoping to use "originality" to turn passive into active.

Among them, the most popular ones are the four short films in the "Mainland 4+1" film project by the talented director Pang Haoxiang. The first of the four short films, "The Nail Clipper Demon", has received 2,000 views in two days since its premiere on October 15.

An astonishing click rate of 10,000.

In addition, Tudou's self-produced drama "Welcome to Love" has also sold overseas for a single episode with a high price of more than 30,000 US dollars, and is expected to be broadcast on TV stations in 11 countries and regions including Taiwan, Hong Kong, Japan, and Malaysia.

.

Youku and China Film Group also collaborated to create "11 Degrees of Youth". The finale of "Oldboy" had a cumulative click rate of over 60 million after it was aired. The film itself has become one of the hot topics on the Internet.

TV station: There is a ban, and we welcome it. After the new round of "encirclement and suppression" began, not only American dramas were implicated, but also Hong Kong dramas that have been popular on the Internet for many years were also affected.

Hong Kong TVB, which has suffered from infringement for many years, is very supportive of the "Opinions" and expressed its willingness to actively cooperate in deleting Hong Kong drama videos that have not purchased the broadcasting rights from major video websites.

According to people familiar with the matter, the rampant online piracy has caused TVB to suffer repeated losses in the ratings and copyright sales of popular drama series. Therefore, TVB has a very positive attitude towards "Opinion". Chen Zhiyun's first priority after returning to TVB is also to let

The copyright department has contacted various mainland video websites to ensure that popular dramas such as "The Love of the Sea" and "Interpol" can no longer be broadcast piracy.

The TV station was overjoyed, but the crisis of the video website was not resolved.

Some people in the industry said that the positive attitude of TV stations can at most help video websites purchase copyrights more easily, but in fact it is impossible to reduce the cost of purchasing copyrights. On the contrary, it may increase. "In the future, everyone will buy genuine copyrights, and copyrights will be purchased more easily."

The price will definitely increase.