Selling stocks in the primary market with the help of investment bankers or payment promisors to help improve the potential value of stocks is called roadshows.
The purpose of roadshow is to promote the communication and exchange between investors and stock issuers, so as to ensure the smooth issuance of stocks. In overseas stock markets, stock issuers and underwriters should decide the circulation, issue price and timing according to the roadshows.
The main form of roadshow is to hold a promotion meeting. At the promotion meeting, the company introduced the company's performance, products and development direction to investors in detail, and fully expounded the investment value of listed companies, so that prospective investors could have a deeper understanding of the specific situation and answer the concerns of institutional investors. With the development of network technology, this traditional roadshow has moved to the Internet at the same time, and network roadshows have appeared, that is, they are promoted by the power of the Internet. Online roadshows have become an important platform for listed companies to show themselves and an important way to promote stock issuance.
Roadshow was a stranger two years ago, and now it has become a frequently used word. This new publicity and promotion model has not only attracted the attention and favor of listed companies, brokers and investors, but also aroused the widespread concern and strong interest of other enterprises when it first appeared in China, and imitated the roadshow of the securities industry to publicize and promote the products of enterprises, forming a popular "roadshow" for enterprises. Roadshow has not only been successfully transferred by enterprises, but also its concept and connotation have been changed and extended, and it has become a live activity including press conference, product launch conference, product display, product trial, preferential sales, trade-in, on-site consultation, lottery, gift delivery, prize-winning quiz, karaoke competition, cultural performance, game competition and so on. Nowadays, many enterprises' products or services are actively adopting roadshows to promote products through face-to-face communication with consumers.