1. Private equity funds raise funds in a private way. In the United States, children's funds and pension funds in Public Offering of Fund generally attract customers by advertising through public media. According to relevant regulations, private equity funds are not allowed to advertise through any media, and their participants mainly join in the form of obtaining so-called reliable investment news or directly knowing the fund manager.

2. In terms of fundraising targets, the target of private equity funds is only a few specific investors, and the circle is small but not low. Private equity funds have a strong investment goal, which is more like an investment service product tailored for middle-class investors.

3. Different from the strict information disclosure requirements in Public Offering of Fund, the requirements of private equity funds in this respect are much lower, and the government supervision is relatively loose, so the investment of private equity funds is more hidden, the operation is more flexible, and the chances of obtaining high returns are correspondingly greater.

4. A notable feature of private equity funds is that fund sponsors and managers must invest their own funds into fund management companies, and the success of fund operation is closely related to their own interests.

According to the current international practice, fund managers generally hold 3%-5% of the shares of the fund. In case of loss, the shares owned by the manager will be used to pay the participants first. Therefore, the promoters, managers and funds of private equity funds are as close as lips and teeth, and the interests of honor and disgrace are consistent with those of * * * *, which also solves the inherent weakening of managers' interests of private equity funds to some extent.