According to the National Professional Standard for Financial Planners formulated by People's Republic of China (PRC) and Ministry of Human Resources and Social Security (the former Ministry of Labor and Social Security), a financial planner refers to a person who provides comprehensive financial consulting services for individuals, families, small and medium-sized enterprises and institutions by using the principles, techniques and methods of financial planning.
Financial planning requires providing all-round services, so financial planners are required to master all kinds of financial tools and relevant laws and regulations, provide tailor-made and feasible financial plans for customers, and meet customers' long-term and ever-changing financial needs in the process of constantly revising the plans.