Yang Pei, General Manager of Blue Ocean Venture Capital: Impressing the Venture Capital Team Market Plus Technology "How can we impress investors in just a few minutes by elevator?" You must explain the following three elements: team, market and technology. Yang Pei, general manager of Blue Ocean Venture Capital, said that venture capital often pays more attention to "people" than the project itself. They believe that the defects and deficiencies of the project can be made up by the team from business model, marketing management and other aspects. This requires the team to be familiar with their own entrepreneurial field, have certain experience and pay attention to business ethics. In particular, some entrepreneurs who do their own technology should pay special attention to business rules. To judge whether an enterprise has investment value, investors want to know how many people will buy your products or services and why. This is to investigate the market of enterprise products. If you can provide some names and phone numbers of potential customers, it will help to increase persuasiveness. The common fault of entrepreneurs is that the description of target customers is too far-fetched. For example, my product is very good, only one yuan. As long as 1% people in the whole country buy it, there will be more than10 million. In addition to clearly positioning the target users, enterprises should also have sufficient market capacity. Otherwise, although you have the potential to become a market leader, you may not win the favor of venture capital. Zhou, Chairman of Qihoo 360: For the first time, investors dare not express their feelings. Zhou, a well-known angel investor and chairman of Qihoo 360, told entrepreneurs seeking venture capital that there are three taboos when meeting venture capital partners for the first time. Zhou said that some entrepreneurs began to talk about a lot of qualitative things as soon as they came up, saying that "our project will definitely kill the industry leader as soon as it comes out, and it is the absolute world leader. "Zhou said that this is taboo." There is also an entrepreneur who starts by talking about the international situation and what will happen at home ... which is also taboo. " He explained that he knew all this because investors read industry reports every day. Zhou also said that there is another kind of entrepreneur who prefers to express his personal feelings first and then talk about his ideals like a poet. Zhou said: "If you can attach your poem to the business plan, investors won't even read it, because you are too emotional, and investors don't believe that you can do a good business model. "When meeting investors for the first time, Zhou has a unique trick: in fact, entrepreneurs only need to describe what they have done in the simplest and clearest language in a few minutes, what market this thing has, what value it provides, and why others will use it." As for how to make money, it's good that you know it yourself, and it doesn't matter if you don't know it. "He Xin, Managing Director of Carlyle Investment Group: A Magnet for Business Model to Attract Venture Capital" The ever-increasing financial statements can't attract me for the first time. What really attracts me to invest is a good business model. He Xin, managing director of Carlyle Investment Group, said that a successful business model must be profitable first. It is not enough to make money, and a good business model must be able to expand continuously. He Xin said that many small enterprises that can't make money from the beginning can also attract the limelight. If the business model of a small enterprise meets the market demand and is in a potential industry, it can also arouse the interest of venture capitalists. With a good business model, we need a team that can implement this model. A first-class team can make a second-class model into a first-class one. He Xin believes that a team with diverse backgrounds and a lot of management experience can make a good project finally bring profits. After venture capital enters the enterprise, there may be some friction with the management of the enterprise because the management requires supervision and participation in the operation of the enterprise, which requires the two sides to increase communication. He Xin said: "If venture capitalists inject funds into enterprises, they will certainly care about the operating conditions and capital flow of enterprises. "Therefore, venture capitalists will do a lot of due diligence on enterprises, which is likely to disgust enterprises. Keeping information completely transparent between capital and enterprises is the best solution. Liu, deputy general manager of Fuxin Investment in Taiwan Province: Whether it can be listed is my first choice. " What can bring the highest income to venture capitalists is to let investment enterprises go public. When I choose a business model, the first thing I look at is whether this enterprise can go public. Yesterday, Liu, deputy general manager of Taiwan Province Fuxin International Investment Fund, said that investing in a company that can be listed is a good way to quit. And judging whether a company can go public is not based on the sixth sense. First of all, we should analyze the industry in which the project is located. Liu said that many people think it is easy for high-tech companies to go public. In his view, many domestic markets are not fully satisfied, and large listed companies may appear in various industries. The listing of the project needs a visionary and experienced founder. Liu believes that the role of an experienced founder is far greater than that of a team. A good founder can attract excellent talents to join his team and keep them. Even if the team is dissolved one day, he can quickly organize a new team. Liu also said that venture capital will conduct due diligence on the operation of the enterprise from time to time after entering the enterprise. These surveys will not only require enterprises to provide a large number of complete financial statements, but also check all contracts signed by enterprises, and do not interview the grass-roots employees of the company regularly. This requires enterprises and venture capitalists to accept each other with a win-win mentality. Special reminder: 65,438+00 pages of business plan is enough. Regarding how to write a business plan, Zhou, chairman of Qihoo 360, said: "Don't be wordy, don't eulogize yourself. It is best to write in PPT (slide), just in vernacular, the simpler the better. "He also said that the best business plan has ten pages: the first page is the market introduction; The second page analyzes market problems; The third page, write the method to solve the problem; The fourth page investigates the market; The fifth page analyzes competitors; The sixth page introduces the core competitiveness; The seventh page writes the profit model; Write the near-term goals on page 8; Write the capital budget on page 9; The team is introduced on page ten.