I. Internet funds publicize illegal information
In the publicity of internet finance, fund companies often emphasize high returns and promise high returns through subsidies, but ignore the risk warnings to investors. The insiders believe that in the process of adapting to the Internet, fund companies are not sure about the marketing scale and can only constantly test the bottom line. However, this over-emphasis on high-yield behavior will easily lead to vicious competition in the Internet wealth management product market, and also blur investors' correct understanding of the risk-return characteristics of wealth management products. Once there is a loss in fund investment, investors will eventually have to pay the bill.
Second, play the edge ball.
In addition, in the publicity of the Internet platform, there are also many funds playing "edge ball" phenomenon. For example, in Taobao shop, where fund companies have a high degree of concentration, some fund companies have launched activities such as "sun-drying income, giving money to the fund", "giving 500 treasures during the experience process" and "promoting qualified products to give local gold to iPhone5s". "Measures for the Administration of Securities Investment Fund Sales", Chapter VI, Article 82,
To sum up, the fund needs innovation, but it can't deceive investors. The red line of internet finance is that it cannot harm the interests of investors. At present, the CSRC pays more and more attention to the supervision of Internet fund sales. In the promotion of Internet platform, how to change the role of wearing a suit and jeans and how to protect the rights and interests of investors when approaching them deserves further discussion.