1, cost-oriented pricing method

It is a cost-centered pricing method and a traditional and widely used pricing method. The specific method is to price according to the product cost plus a certain profit. The cost plus process includes different specific categories, mainly including the complete cost plus process and the marginal cost plus process.

2. Competitive pricing methods

It is a pricing method that takes competition as the center and competitors' pricing as the basis. Four commonly used methods are: market-oriented pricing method, follow-up pricing method and sealed delivery method.

3. Demand-oriented pricing method

It is an enterprise pricing method centered on consumer demand. It is not based on the cost of products, nor is it simply based on competitive enterprise pricing, but on the intensity of consumer demand for goods and their understanding of commodity value. There are two main methods: understanding value pricing method and differentiated demand pricing method.

Pricing is one of the most important parts of marketing, which mainly studies the strategies of price formulation and change of goods and services in order to obtain the best marketing effect and income.

In fact, there are many skills in pricing, such as using "non-integer method" to set the retail price of goods as a non-integer ending with a fraction, which sales experts call "non-integer price".

This is a price that can stimulate consumers' desire to buy. The starting point of this strategy is that consumers always feel that the fractional price is lower than the integer price. It's the product that is planned to be priced in 6 yuan. You can set the price in 5.9 yuan, which is ten cents lower, but it will give customers a good response. For high-grade goods and durable goods, integer pricing strategy should be adopted to give customers a feeling of "one penny for one thing" in order to establish the product image.