According to statistics, in 20 19, the baking industry in China was close to 500 billion yuan, accounting for 10% of the national catering market. The whole market is still developing at an accelerated pace, with broad market prospects. On the other hand, some data show that by the first half of 20 19, the number of bakeries in China was close to 500,000, and the market competition was fierce.
Last week, the media reported that Huizhou Panda Baking Co., Ltd. (hereinafter referred to as "Panda Baking") had received tens of millions of yuan in the first round of financing. This time, investors are the main investment funds owned by Cao Guoxiong and Wu Xiaobo. Since 20 19, the investment in catering funds tends to be reasonable. Not long ago, Red Net (ID number: Hongcan 18) made an in-depth analysis of the story of China's catering and capital in the article "China's catering and capital finally moved from dry wood to home life". The article mentioned that at present, the funds in the catering market have returned to the cooling-off period, and it is more and more difficult for enterprises to raise funds. People who order panda cakes will know that unlike other traditional bakeries, panda cakes are sent by "pandas" wearing panda costumes. They will also perform live dances, magic tricks and interactive games. If it is a kindergarten child's birthday, "Panda" will conjure up some lollipops for the children by magic.
If it is a company birthday party, "Panda" will bring some interesting interactive games for employees to attend. If it is a family gathering, "pandaren" will take out the Polaroid she carries with her, take a picture of the whole family and record the happy moments for them. Yang Zhenhua said that the needs of modern people are entertaining and social. Birthdays are not only for eating cakes, but also for conveying people's feelings. Unfortunately, there are thousands of bakeries in this country, and everyone sells cakes, but few brands have seriously considered how to bring happiness to customers. This is both a gap in the market and a business opportunity. Therefore, at the beginning of the brand establishment, Panda will take this as the starting point and take "making everyone's birthday happier" as the brand mission to create more happiness, surprises and touches for customers.
It is with this unique method and creativity that pandas are replaced in birthday scenes, which brings surprises and happiness to guests. The distribution of pandaren, customized small activities, small surprises, etc. It also gives pandas different points of differentiation and division, does not eat cakes, and has a lot of powder in a short time. According to sources, the number of panda users who don't eat cakes has reached 5 million, and the per capita purchase times have reached 4. 1 time, and the repurchase rate has exceeded 70%.