Apply for a startup fund. As long as you write your business plan and submit it, you can get a loan of 50,000 yuan. How to write a business plan?
For venture companies that are seeking funding, the business plan is the company's calling card.
The quality of the business plan often determines the success or failure of the investment transaction.
For start-up venture companies, the role of the business plan is particularly important. A project under preparation is often very vague. By formulating a business plan, all the positive and negative reasons are written down.
After seeing it, we will consider it one by one.
In this way, entrepreneurs can have a clearer understanding of the project.
It can be said that the business plan first sells the business to be created in the plan to the entrepreneur himself.
Secondly, the business plan can also help promote the planned venture to venture capitalists. One of the main purposes of the company's business plan is to raise funds.
Therefore, the business plan must explain: (1) The purpose of starting a business - why should we take risks and spend energy, time, resources and funds to start a venture?
(2) How much capital is needed to start a business?
Why so much money?
Why is it worth investing money in?
For established venture companies, the business plan can set a more specific direction and focus for the development of the company, so that employees can understand the business goals of the company and encourage them to work hard for the same goal.
More importantly, it allows the company's investors, suppliers, sellers, etc. to understand the company's operating status and business goals, and persuade investors (original or new) to provide funds for the further development of the company.
It is for the above reasons that the business plan will be the most important business document written by the entrepreneur.
So, how to formulate a business plan?
1. How to write a good business plan. Business plans that neither provide investors with sufficient information nor excite investors will end up being thrown into the trash can.
In order to ensure that the business plan can "hit the target", entrepreneurs should do the following: 1.
Focus on products In the business plan, all details related to the company's products or services should be provided, including all surveys conducted by the company.
These questions include: What stage of development is the product at?
How unique is it?
What is the company's method for distributing its products?
Who will use your company’s products and why?
How much does the product cost to produce and how much does it sell for?
What is the company's plan to develop new modern products?
Attract investors to the company's products or services, so that the investors will be as interested in the product as the entrepreneurs.
In the business plan, entrepreneurs should try to use simple words to describe everything - the definitions of goods and their attributes are very clear to entrepreneurs, but others may not necessarily know their meaning.
The purpose of formulating a business plan is not only to make the funders believe that the company's products will have a revolutionary impact in the world, but also to make them believe that the company has arguments to prove it.
The description of the product in the business plan should make the funder feel: "Oh, how wonderful and encouraging this product is!" 2.
Dare to compete In the business plan, entrepreneurs should carefully analyze the situation of competitors.
Who are the competitors?
How do their products work?
What are the similarities and differences between competitors' products and our company's products?
What marketing strategies are used by competitors?
It is necessary to clarify the sales, gross profit, revenue and market share of each competitor, and then discuss the competitive advantages of the company relative to each competitor. It is necessary to show investors that the reasons why customers prefer the company are:
The company's products are of good quality, fast delivery, moderate positioning, suitable price, etc. The business plan should convince readers that the company is not only a strong competitor in the industry, but also a leader in setting industry standards in the future.
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In the business plan, entrepreneurs should also clarify the risks that competitors bring to the company and the countermeasures taken by the company.
3.
Understand the market The business plan should provide investors with an in-depth analysis and understanding of the company's target market.
It is necessary to carefully analyze the impact of economic, geographical, occupational, psychological and other factors on consumers' choice to purchase the company's products, as well as the role of each factor.
The business plan should also include a major marketing plan, which should list the areas where the company intends to carry out advertising, promotion and public relations activities, and clarify the budget and income of each activity.
The business plan should also briefly describe the company's sales strategy: Will the company use outside sales representatives or internal staff?
Does the business use resellers, distributors or franchisors?
What type of sales training will the company provide?
In addition, the business plan should also pay special attention to the details of sales.
4.
State a course of action A company's action plan should be unassailable.