Brand marketing strategy includes brand personality, brand communication, brand sales and brand management.
1. Brand personality (): abbreviated as bp, including brand naming, packaging design, product price, brand concept, brand spokesperson, image style and brand application object.
2. Brand communication (): bc for short, including advertising style, communication target, media strategy, advertising activities, public relations activities, word-of-mouth image and terminal display (in terms of communication, bm is different from integrated marketing communication, and the media of bm can be a single media or a combination of several media, which is completely determined according to market demand. )
3.brandsales: referred to as bs for short, including channel strategy, personnel promotion, clerk promotion, advertising promotion, event marketing and preferential rewards.
4. Brand management (): bm for short, including team building, marketing system, brand maintenance, terminal construction, morale encouragement, channel management and dealer management.
(Brand marketing system scheme)
In terms of brand marketing strategy, Shanghai Ibn has its own unique set of big data solutions, and there are many brand marketing cases in all walks of life. It is a first-class brand marketing company, and a customer who made milk powder worked with them before. It is reported that Ibn's brand marketing strategy is: with the support of big data technology, fully tap the needs of users and the corresponding popularity, and finally form a comprehensive brand marketing system solution. Through the brand marketing system scheme, we can guide the direction for the enterprise, improve the popularity, expand the brand influence, and create more value.