Why was the "food bank" of Shanghai KFC looted? People with poor spirits surf the Internet more often, and the people who grab food in the video are full of energy and well-dressed, so they are definitely not needy families who need free food. They just want something for nothing. It was taken away, and some food was even thrown on the ground. They are not material difficulties, but spiritual difficulties.
After 40 years of reform and opening up, China's material richness is unprecedented for thousands of years. In a big northern city like Shen Guang, it is not difficult to work as long as you are healthy and well-fed. In the famous scene 3354 in the movie "The Shepherd of 1982", the girl in yellow entrusted her body to a stranger because of a meal, and now it doesn't exist.
Although the class tends to solidify, it is still fluid, so there have been a lot of polarization between the rich and the poor from urban to rural areas, but a diligent, intelligent and alert person will have the opportunity to realize class transformation. In most rural areas, food and clothing (not a well-off life) is not a problem as long as you are hardworking after "every village is connected". What I am afraid of is that my family will be in trouble and unable to ask for help when they encounter sudden major events such as illness or disaster. This requires the support of the underlying social security system. What is terrible is that many people's mental poverty is deeply rooted and deeply bound by the "poor thinking". These people don't have the concept of opportunity cost and time cost, and there is no one else in their hearts.
Wearing thousands of down jackets, they turned a blind eye to the left-behind children who died of heating poisoning in garbage trucks. They praise swindlers in TV advertisements, spend hundreds of thousands of yuan on health care products with suspicious effects, sneer at people who warn in good faith, and even are full of old power. They have abdominal muscles, chest muscles and biceps that work out in the gym, and they are eager for a few dollars of temporary free food. They demand "free", but they don't take a penny for public affairs, and even bite people who help others like Zhongshan wolves. In the Internet age, we saw a large number of "spiritual poor" on the Internet.
After I sent this video to Luming Literature's social account, I didn't mention the word "old people" (the middle-aged people in the video are striking), but in order to "help KFC's despicable marketing means", I angrily concluded to a reader that "I didn't laugh at the quality of the old people in China". Why was the "food bank" of Shanghai KFC looted? This conspiracy theory that "treacherous people want to hurt" is also a kind of mental poverty. Because they are hardly interested in news, what many people don't know is that "food banks" are nothing new.
For example, when I lived in Shanghai, I often went to Metro Supermarket (Metro Headquarters) on Jinbei Road for a while. In 20 13, this German supermarket introduced the overseas popular concept of "food bank" to Shanghai, and provided the upcoming food to the nearby Patek Nursing Home free of charge. In 20 14, this model was extended to four other stores. Not only Metro, but also the Raccoon Neighborhood Center, which was built at No.55 Guoshun East Road in Shanghai in September 2020, added a 2-meter-high orange refrigerator. This is a "food bank" donated by dbs group. The project plans to invest 50% in Shanghai.
Not only in Shanghai, but also in Xiamen, Fujian on 20 19, a "love food line" appeared, which mainly accepted sanitation workers and transported goods. In addition to Metro, Fu Convenience Store, Supermarket, Minlan Supermarket, Minxing Supermarket and Municipal Salt Company also joined in. Fujian's food supply station is in "Eating Eyes in Xiamen"
In other words, KFC's joining the "food bank" is just an extravagant hope. Why is it called "despicable marketing" and "deliberately setting up cameras"? Why don't you just grab someone else's camera? How can you take plunder for granted? For example, 654.38 million+poor people in Belgium get free food from "food banks" every year, which has a high reputation in European and American countries. Not only enterprises but also many ordinary citizens take part in this charity activity. When shopping in the supermarket, some customers will buy another food and put it in the "food bank link" of the supermarket, which will be collected and distributed by non-profit organizations.
Therefore, the "food bank" tests at least three aspects of society. One is the love for the enterprise. This means the popularization of corporate social responsibility consciousness. Secondly, the general participation of the public means the commonweal knowledge of "I am everyone". Third, the development of social organizations is to ensure the rational distribution and smooth operation of projects. For example, can this free refrigerator set a small threshold of "one ID card" that can only be received once a day? Can the date management of food and pasta design a more effective circulation system? It is impossible for every caring enterprise to have the ability and energy to design and develop such equipment and systems.
Of course, it also tests the public's cognitive ability of charity. Sometimes mental poverty is systematic. This sentence should stop here. My interest in "mental poverty" has a long history and is often mentioned in the article. So, let's add some questions about minority areas. In September of 20 18, in the Strategic Plan for Rural Revitalization (20 18-2022), someone said, "Consolidate the achievements of poverty alleviation, help the poor, guide the poor to overcome the idea of' equal dependence' and gradually eliminate mental poverty." The term "mental poverty" first appeared in the policy document.
Regrettably, in recent two years, I have read in major official website and academic magazines that the research on "mental poverty" is still at the primary, crude and even despicable stage. Some so-called professors did not correctly understand the concept and bad extension of "mental poverty" and published research results, which were mixed with concepts such as "cultural poverty" and "mental health problems". In addition, "spiritual poverty" is limited to poor areas near home, ignoring the spiritual desert of big cities.
Some people climb trees and stand tall like monkeys with red bottoms. Some experts have investigated the phenomenon of "spiritual poverty" in a province, and the confident conclusion is not the spiritual poverty of lower-class farmers, but that "solving spiritual poverty" reflects conservatism, laziness, rudeness and language exhaustion. It seems that people passed the modern age decades ago.
Another big professor, I won't say his name. In black and white, Zhang Kou said, "Material poverty will definitely lead to mental poverty." The Analects of Confucius completely ignores the fine tradition of "a basket of vegetables and a ladle of wine, without changing the interest of the back alley" How Sima Qian and Cao Xueqin, mixed with poverty and scarcity, provided rich food for China culture.
I don't want to offend anyone, but I must observe my feelings. The so-called "master" who studies "spiritual poverty" is itself spiritual poverty. Although I got a lot of operating expenses, I even lived in a big villa. There are a large number of online mental poor people, not only a few strong lazy people who are "waiting for dependence" in poor rural areas, but also more people who look glamorous, extravagant and profligate.
What is the spiritual poor? This is Luming Literature's point of view. When a person is not enterprising, numb and degenerate, when a person has no awe, refuses the modern knowledge system and modern civilization, when people ask too much, they are out of control. When a person feels ashamed and confused, both inside and outside are ruled by his own private rights. When a person does not awaken his "conscience", everything is hypocritical-he is poor in spirit.
Rejecting this civilized poverty will become a subculture of spiritual poverty. After the formation of this culture, it was handed down from generation to generation among families, families and * * *. Fortunately, judging from Yao Ming's seven-year backstage interaction, most followers are full of spirit, and even if a few people occasionally encounter difficulties in life, they can persist. When Japanese workers doze off, our life is a celebration hall.