Phoenix Satellite TV uses the image of an abstract phoenix rotating and blending as its station logo. The phoenix is ??like the dragon, the traditional totem of the Chinese nation. It represents the national discourse in tradition. However, the phoenix is ??yang and the phoenix is ??yin.

Phoenix has achieved a delicate balance between Eastern and Western ideologies, and the mystery is that Phoenix TV's logo has found an outlet in China's traditional, closed ideology, consisting of two birds entwined with yin and yang.

In the logo, all the mouths are open rather than closed, showing an open media attitude.

Extended information: The development history of Phoenix Satellite TV In 1996, Liu Changle's Asia Co., Ltd., together with Hong Kong Satellite Television Co., Ltd. and Huaying International Co., Ltd., jointly founded Phoenix Satellite TV Co., Ltd. in Hong Kong.

After years of hard work, Phoenix TV has become an internationally renowned media brand and was listed on the Hong Kong GEM on June 30, 2000.

From the end of June to the beginning of July 2011, Phoenix Satellite TV officially launched the Phoenix Kuaiboke sharing platform using the three-pin domain name kuaiboke com of "Quick Blog". The kuaiboke domain name was acquired by Phoenix Satellite TV.

On October 19, 2013, Phoenix TV announced that the company's major shareholder Star Entertainment had sold all of its Phoenix TV shares to TPG, the world's largest private equity firm, for a price of HK$1.675 billion.

At this point, media tycoon Murdoch no longer holds shares in Phoenix TV.

In September 2016, Phoenix TV issued an announcement stating that its indirect wholly-owned subsidiary Phoenix Hong Kong had submitted digital terrestrial television broadcasting to the Hong Kong Communications Authority on May 6, 2016.