The basic goal of making products is to make money, so we need to realize the business strategy involved in the products. Only products with mature commercialization strategies can realize self-blood supply and sustainable development. Generally speaking, business models can be divided into two categories: one is 2C products, where users buy products or services directly and are "gold diggers"; The second category is B2B products, which support other market players to supply products or services by exporting production capacity or services, that is, people who "sell water to gold diggers".

But the first thing is to make users willing to buy products, and make a comprehensive evaluation according to the characteristics of product positioning, core competence and user value to determine the commercialization model of products. Comprehensive evaluation methods can refer to the following three:

First, considering the product characteristics, is it 2B or 2C products, selling products or value-added services or exploring derivative value?

The second is to adjust the response business model of products at different stages in combination with the state of products, considering the capabilities of products, the resources of product managers, the income demands of products and other issues.

Third, consider the market demand, the current development stage of the market, and the user's acceptance of payment. , choose the right business model.

In the 2B market, it is more important to explore new business models. With the gradual maturity of the current cloud computing market and the gradual penetration of the concept of purchasing services, traditional 2B products are gradually changing from product sales to service sales, making products more binding, making products closer to users and making products more suitable for users' needs. The greater value of 2B products in the future should be in data mining, that is, the acquisition and use of derivative value. 2B products are showing the trend of evolution to 2C product concept, which regards enterprise users as individual users, pays attention to product experience, strengthens user customization and selectivity, and allows users to vote with their legs.