Main responsibilities of the Marketing Department of China Industrial and Commercial Bank Head Office:
1 The office organizes the work of the Head Office, and is responsible for the comprehensive coordination of the Head Office, document processing, supervision and investigation, drafting of confidential files, meetings of branch presidents and other important documents, publicity and liaison, letters and visits, and administrative and financial management.
The Financial Accounting Department is mainly responsible for formulating basic financial accounting policies, annual comprehensive business plans, financial plans and intermediate business plans of the whole bank, preparing financial reports, and being responsible for financial management of the whole bank and performance appraisal of domestic and overseas branches.
The Asset-Liability Management Department is responsible for planning, controlling and adjusting the total amount and structure of assets, liabilities and capital of the whole bank in order to realize the development strategy and business objectives of the whole bank; Responsible for managing the market risk of the whole bank, managing the local and foreign currency liquidity of the whole bank, managing the securities business and bill financing business of the whole bank, and authorizing the fund business.
4. The Management Information Department is responsible for the collection, processing, processing and release of management information of the whole bank. Formulate and improve the information disclosure and reporting system of the whole bank, and be responsible for the disclosure and unified management of data and information of the whole bank; Responsible for the planning, construction, promotion and application of the information processing platform and data warehouse of the whole bank; Responsible for the marketing, relationship maintenance, rating and ranking of international financial organizations, international rating agencies and international authoritative financial media.
5. The Investment Banking Department is responsible for the planning, coordination and management of the investment banking business of the whole bank, undertaking or taking the lead in undertaking the investment banking business, and planning and implementing the shareholding system reform and capital operation plan of the bank.
According to the Bank's asset-liability management objectives, policies and comprehensive business plans, the Financial Market Department comprehensively uses market tools such as funds, bonds, interest rates and exchange rates to be responsible for the investment, financing and transaction management of local and foreign currency funds in domestic and foreign financial markets.
The institutional business department is mainly responsible for the marketing, management and guidance of institutional customers of the whole bank, including various unincorporated institutions such as financial institutions, government agencies, military systems and intermediaries.
The Personal Finance Department is responsible for the unified marketing management of personal finance business of the whole bank, including customer demand mining, market research and planning, customer relationship management, local and foreign currency savings business, personal intermediary agency business, personal wealth management business, customer service and market promotion of consumer credit business.
The Asset Custody Department is responsible for the asset custody business of the whole bank, including securities investment fund custody, entrusted asset custody and qualified investor asset custody. Be responsible for formulating the rules, regulations and methods of the Bank's asset custody business, developing and researching asset custody business varieties, opening up the asset custody business market, safely keeping entrusted assets, and being responsible for internal audit and risk control of fund custody.
10 enterprise annuity center is responsible for studying and formulating the development strategy and objectives of enterprise annuity business of the whole bank, formulating relevant business management measures, and organizing and guiding the enterprise annuity business of the whole bank; Responsible for the development of new products such as enterprise annuity entrustment management and account management business, as well as the foreign cooperation and exchange of enterprise annuity business.
1 1 The Credit Management Department mainly undertakes the functions of credit risk management, credit supervision and inspection, and industry regional analysis. Formulate various credit policies, formulate credit policies and business processes for public and individual customers, and organize credit product research and development; Risk monitoring and inspection of the whole process of corporate and personal credit, early warning and rectification of branches, business access and exit management, loan analysis and classification identification audit.
12 the business department of the company is mainly responsible for the marketing, customer service, management and marketing guidance of the company's major customers. The target customers mainly include enterprises managed by the State Council State-owned Assets Supervision and Administration Commission, large and super-large enterprises with great influence in various places, and China Fortune 500 enterprises.
13 Business Department II of the Company undertakes system management functions such as financial business development planning, marketing system, product research and development, plan management and team building of the target customer company, and is responsible for organizing and promoting financial business marketing planning, business product innovation, customer relationship maintenance, new customer expansion and post-loan management of the company.
14 the credit business department is mainly responsible for the management of customer credit rating, credit granting, project and collateral value evaluation, formulating and organizing the implementation of management measures and operating procedures for related businesses, approving customer credit rating, credit granting scheme and individual debts within the scope of authorization, and organizing branches to implement customer credit rating, credit granting, project evaluation and collateral value evaluation.
15 the credit approval department is responsible for customer credit review and approval management; Formulate and organize the implementation of specific business management measures and approval procedures; Organize branches to implement credit review and approval; Conduct credit approval for direct sales customers of the Head Office and other credits that should be undertaken by the Head Office within the scope of authorization.
16 the risk management department is responsible for building a comprehensive risk management system, summarizing, analyzing and reporting the risk management of the whole bank; Responsible for the development and promotion of the Bank's credit rating, credit granting and debt evaluation methods for various customers and the development and maintenance of related management systems; Responsible for the formulation, monitoring and analysis, collection and disposal of special asset policies; To undertake the secretariat function of the risk management committee.
17 the settlement and cash management department is mainly responsible for the marketing, management and guidance of corporate non-loan customers of the whole bank, and is responsible for the management of settlement business and precious metal business.
18 the operation management department is mainly responsible for formulating and organizing the implementation of specific business accounting and operating procedures, building and cleaning up business processing such as business operation management system and parameter management, and supervising and managing all business processing centers of the bank.
19 the international business department is responsible for product research and development, promotion, innovation and electronic construction of international settlement, international trade financing, international financing-to-loan and export buyer's credit business, development planning and comprehensive management of overseas institutions, network construction and relationship management of foreign correspondent banks, and management of foreign affairs activities of the whole bank.
The business department is responsible for directly operating the local and foreign currency business of the Head Office, mainly including national group companies, large-scale outstanding listed companies, outstanding multinational companies such as the world's top 500, key enterprises in monopoly and growth key industries, and large and low-risk loans.
2 1 The Internal Audit Bureau is responsible for supervising, inspecting and evaluating various business activities of the whole bank, supervising and evaluating the soundness, rationality and effectiveness of the internal control system of the whole bank, conducting strategic audits on major decision-making matters and management system reform of the whole bank, auditing the performance and departure of important positions of the whole bank, checking special audits on illegal events and major financial anomalies, and coordinating external audits.
Overview of the responsibilities of the corporate banking marketing department:
1. Integrated management
1) Cooperate with the business director of the company to conduct comprehensive business management of the company.
2) Be responsible for implementing the rules and regulations of the superior management department.
3) Be responsible for the formulation of internal working systems, standards and processes of the banking department of the company.
2. Information management
1) Work with the marketing department of personal banking to formulate the collection, collation, analysis, exchange and confidentiality system of internal information and marketing intelligence.
2) Conduct market research and analyze the company's business market.
3) Establish a business information feedback system for enterprises in the bank to keep abreast of the first-line market and sales trends.
4) Conduct comprehensive analysis of various internal and external information and data on a monthly and quarterly basis, and provide analysis reports for decision makers (including analysis of customer industry trends, customer markets, circulation channels, competitor trends and strategies, sales performance, advertising and sales policy implementation results, etc.). ).
5) Cooperate with the marketing department of personal banking to conduct intelligence research, collect information, arrange training materials and be responsible for relevant training.
3. Customer database management and deep mining of potential demand.
1) puts forward the standards and methods of customer classification and hierarchical management.
2) Cooperate with Information Technology Department to develop CRM system.
3) control the company's business customer resources
4. Sales plan
4) Take the lead in formulating product mix strategies, risk management priorities and distribution strategies for different customer groups.
5) Take the lead in formulating annual and quarterly marketing plans and budget plans.
6) Suggest the channel sales plan of the distribution department.
5. Product development
1) Put forward product development requirements and lead relevant departments to develop, promote, manage and post-evaluate corporate banking products and services.
2) channel deployment of new products (including e-banking channels), new product listing and daily product management.
3) product knowledge and selling point refining and training
4) Product and business promotion
5) Work closely with the company's business sales department to achieve the sales target of the company's banking business, and send product managers to key branches to assist local customers and manage their marketing.
6. Service management
1) Conduct customer satisfaction surveys in various ways regularly.
2) Regularly check the service quality of the company's financial department to customers.
3) Establish a customer complaint handling platform with the Personal Banking Department and the Service Inspector's Office to centrally handle customer complaints.
4) Service quality problems involving other departments of the head office shall be solved by the Service Inspector's Office, and the responsibilities of corresponding departments shall be investigated.
Responsibilities of the marketing department of investment bank:
1. According to the strategic development plan of the whole bank, formulate the development plan of investment banking business, implement centralized management of investment banking business, and be responsible for brand building and business promotion of investment banking business of the whole bank.
2. Be responsible for the construction of the basic system of investment banking business of the whole bank, and improve the management measures, implementation plans and business operation procedures of investment banking business.
3. As a product department, establish and improve the investment banking product system according to market demand, including non-standard financing, asset securitization, M&A loans, debt financing instruments, syndicated loans, financial consultants, etc.
4. Responsible for the line management of investment banking business. Lead the marketing and promotion of investment banking products of the whole bank and provide support for branches to carry out investment banking business; Guide and assist branches to tap customers' investment banking needs; Responsible for business access and list management of cooperative institutions in the same industry.
5. Be responsible for strengthening the linkage with the financial market department and the wealth management department, and providing local high-quality assets.
6. To be responsible for organizing the construction of investment banking system, financial budget, team building and departmental comprehensive affairs, and providing necessary technical, financial, human and administrative support for investment banking.
7. Organize and implement post-investment management of investment banking business under the risk management system of the whole bank, and urge branches to perform post-investment management duties.
8. Perform other duties as required by the Party Committee, the Board of Directors, the senior management and the regulatory agencies.