Teacher Xiao Zhang's words: Recently, the stock market is booming, and fund sales are also selling well. Many investors called to ask, is it better to buy funds to go to banks or securities companies? Our answer is as follows. Several channels of fund sales At present, there are three main channels of fund sales, namely, fund company direct sales center, bank agency outlets and securities company agency outlets. Advantages and disadvantages of various channels to subscribe for funds: 1. Fund company direct sales center: the advantage is that you can go through the procedures of account opening, subscription and redemption through online transactions, and enjoy preferential transaction costs, regardless of time and place; The disadvantage is that customers want to buy products from multiple fund companies and need to go through relevant procedures in multiple fund companies, so investment management is more complicated. In addition, investors are required to have corresponding equipment and Internet access conditions, and have strong network knowledge and application ability. 2. Bank outlets for consignment: The advantage is that there are many bank outlets, which is convenient for investors to deposit and withdraw money; The disadvantage is that the products of fund companies sold by various bank outlets are limited, and generally new funds are the mainstay; Investors need to go to and from outlets to go through the formalities. 3. Securities companies sell on a commission basis: The advantage is that securities companies generally sell the products of most fund companies on a commission basis, with a wide range of choices. The account managers of securities companies have professional investment ability and can provide good analysis and suggestions. All kinds of trading procedures of the fund can be realized through online trading and telephone entrustment with securities companies; The deposit and withdrawal of funds are carried out through bank-securities transfer, and securities, funds and other products can be combined and managed in one account; The disadvantage is that there are fewer outlets of securities companies than banks, so you need to go to the outlets of securities companies for the first time. For investors with strong professional ability (being able to analyze fund products and handle business online), it is a better choice to choose direct sales of fund companies. As long as they have enough energy, they can manage their fund investment through product analysis and comparison and online trading. For older middle-aged and elderly fund investors, it is more suitable to go to nearby bank outlets and securities company outlets, make use of the convenience of many bank outlets to complete fund investment, or rely on the advice of account managers of securities companies to select suitable funds through counters. For working-class or young white-collar workers, it is more suitable to realize one-stop management through the outlets of securities companies, manage multiple investment products through one account, operate by online trading or telephone entrustment, and improve the investment income level of funds with the help of professional advice from securities companies. The process of opening an account or purchasing a fund in a fund company, a bank outlet or a securities company outlet is basically the same: 2. Information required for opening an account at the counter: ① Original valid ID card (including resident ID card, police officer card, military officer card, soldier card, passport, etc.). ); ② I use my current bank card or passbook for bank-securities transfer. 3, through telephone entrustment, online transactions or in person at the counter for fund recognition (application) purchase and redemption procedures. Industrial Securities Shanghai Jinling East Road Business Department Yao Lie