The Nordic Swedish brand Oriflame has a history of 51 years and is one of the first companies in the world to extract plant essences into cosmetics.

Oriflame is the largest direct-selling cosmetics company in Europe. At the invitation of the Queen of Sweden, it jointly created the World Children's Fund with the world-renowned company Mercedes-Benz and has made great contributions to world charity.

Oriflame's nutritional product series Rielzi Protein Powder is the world's top comprehensive nutrition developed after eight years by Professor Stig Steen, a world-renowned scientist, Nobel Prize winner and pioneer in the world's highest field of heart and lung transplant surgery.

Oriflame has more than 100 scientists, leading the trend of the European cosmetics industry and playing a decisive role in the laws and regulations of the European cosmetics industry.

Oriflame is Sweden's top representative brand at the 2010 Shanghai World Expo in China.

Oriflame is the first and only aristocratic brand from Europe to obtain a direct selling license in China, three months earlier than Amway, a well-known direct selling brand in China.

Oriflame has five major production bases around the world, including the production base in China (Kunshan City, Jiangsu Province) covering an area of ??44,000 square meters and an investment of US$38.8 million.