Wei Yingzhou, Wei Jiaoshou, Wei Yingchong and Wei are the founders of Master Kang. Wei told reporters that at present, under the leadership of Big Brother, four people have their own division of labor, but the division of labor is not separated. The eldest son is in charge of Master Kong Holding Company, the second son Wei is in charge of Tesco Life Shopping Center, the third son Wei Yingchong is in charge of Taiwan Province Province, and Wei is in charge of Family Convenience and Dicos Fried Chicken Chain Store. It is said that until now, all the money earned by the four brothers has been concentrated in a family fund, and each family has a fixed monthly living allowance, and all the children's tuition fees are paid by the fund. In the late 1970s, the Wei brothers decided to invest in Chinese mainland. The four brothers have different personalities and have their own strengths in the process of starting a business. Eldest brother Wei Yingzhou is a father who supports a big family. He is serious and domineering, but he is devoted to his work and is a workaholic. The second son, Wei Ying, is a salesman, good at communication and easy to associate with others. He is the most popular of the four brothers, and his speech is very convincing. Therefore, the third son, Wei Ying, was born in finance and kept a low profile. Wei ranks fourth, easy-going and eloquent. 1988, Wei changed his ancestors from Hong Kong, which gave him a chance to turn over. On a business trip, Wei brought two boxes of instant noodles made in Taiwan Province, because he was not used to train meals. Unexpectedly, it aroused the great interest of the passengers in the same car, and everyone thought it was delicious and convenient. Therefore, after analyzing the instant noodle market in Chinese mainland, the four brothers cheered up again and gave this instant noodle ready for production a resounding name-"Master Kong". Wei Jiao, the second child, gave it to his comrade-in-arms' father and got hundreds of millions of funds. After tens of thousands of taste tests, "braised beef noodles" was introduced as the main product. 199 1 year, Tianjin science and technology development zone invited tenders, and "Master Kong" registered Dingyi Food Company here. "Master Kong" instant noodles became popular as soon as they were introduced. At the gate of Dingyi Company, there was even a scene where wholesalers lined up to order. In this case, Ding Yi quickly expanded the production scale, and Ding Xin Group also tasted the sweetness of investing in the mainland for the first time. Today, "Master Kong" occupies the first spot of instant noodles in Chinese mainland with nearly half of the market share.