1. By means of cultural marketing, the cultural base is endowed with rich cultural connotations and stories, and a unique brand image and personality are created to attract the interest and recognition of target consumers.

2. Use online media and new media platforms for online publicity and promotion, and use social software such as WeChat, Weibo and Tik Tok to publish information, activities and offers related to the cultural base to expand exposure and influence.

3. Use traditional media and offline channels for offline promotion, and use TV, radio, newspapers, magazines and other media to publish relevant advertisements, reports, special topics, etc. Cultural base, so as to improve visibility and reputation.