Touched and youthful all his life, Xu Chongren, the godfather of circulation, bid farewell to the days when he returned to China for more than 35 years. This book is the godfather of circulation and entrepreneurship in society. After bidding farewell to Uni-President Supermarket for 35 years, Mr. Xu Chongren reviewed the youth notes he wrote these days. In the book, Mr. Xu Chongren arranged his own entrepreneurial process in Uni-President from 1977 10 to 1. During his 26 years as the general manager of Uni-President Enterprise, he learned how to learn, formulate strategies, know people and employ people, and how to quickly save loss-making enterprises and implement the evergreen strategy of enterprises. Mr. Xu Chongren not only established the strong executive power of Uni-President Super Group. More importantly, what he tried to do was a complete circulation revolution and built a complete circulation network in Taiwan Province Province-logistics, business flow, gold flow and so on. In this book, he also wrote about his life experience and learning process. This is used to encourage young people to have a bright future as long as they are willing to learn and absorb, know and determine their own direction in life. What he wants to do is to share his 35-year working experience with the Taiwan Province Provincial Society, which has transformed from manufacturing to service. He also hopes to use his rich and successful entrepreneurial experience in society to help young people start businesses bravely. In the past 35 years, "Days of Our Lives", which has been struggling hard, can be seen that Xu Chongren said in the book ... * is the godfather of circulation and entrepreneurship in the club. Xu Chongren is not only the godfather of circulation in Taiwan Province Province, but also the entrepreneurial professional manager of most Club in Taiwan Province Province. He entered Uni-President Enterprise Group for 35 years, planned the prototype of Uni-President Enterprise, and served as General Manager of Uni-President Enterprise for 26 years. The unification he created by himself is a miracle, and the infrastructure is very complete and concentrated, which is rare at home and abroad. Since the successful unification of 2000 stores in 1999, Xu Xu has led super talents to prepare the infrastructure to support the operation of 2000 stores. The framework is very complete, including logistics (unified constant temperature logistics), information flow (POS), cash flow (icash, ibon), and black cat home delivery and online shopping (7net). In other words, in order to support 7-Eleven's 2,000 stores (now more than 4,800) and other physical channels, the huge basic operation network was all woven under the leadership of Xu Chongren. * Simple choice. A quiet life, simple and strong. Xu Chongren said: "I want to be simple. Doing things is simple, getting along with people is simple, and even naming goods is simple. Simple life can make me creative and marketable at any time. He always thinks from the customer's point of view. What he wants is something that ordinary people can easily understand and remember. For example, "why is it called bon? He said, "Bon is bon, and" bon "exploded. Bon doesn't mean anything, just to make it easy for consumers to remember. Even children can speak ibn now. The simple style of doing things has also deeply influenced every detail and achievement of unification. * Back to the original point-What does it mean to help social entrepreneurs control their destiny in their own hands? When Maxima meets Bole, she runs very fast, but if Maxima doesn't have Bole, she can't realize her dream. In this case, he thinks that if you want to know what you should do, don't wait for others to tell you how to do it, you must have your own opinion. If possible in the future, he hopes to help young people start businesses. On June 2, 20061year, Uni-President Circulation Sub-group announced the retirement of general manager Xu Chongren. At the same time, at the same day's board meeting, he even paid the highest earnings per share ever-four and a half dollars; The highest dividend in history, but he didn't attend the board meeting of Uni-President Super, which was the only time he was absent as the general manager of Uni-President Super in 26 years and the last time during his term. On the one hand, it prepares for the ability of large enterprises to lead the market with open arms; On the other hand, it has established business force and human resources that can carry out new business and introduce new foreign business at any time. How did he do it? Xu Chongren's work in the past 35 years can also be regarded as the development history of uni-president enterprises, which is described in this book one by one. About the author Xu Chongren Education: Institute of Circulation Economics, Waseda University, with a master's degree (1977). Chairman of the consortium, United Super Business Neighborhood Cultural and Educational Foundation, United Suda Company, United Information Company, Yueqing Service Company, United Donaz Company, United Life Enterprise Company, United Tea Scenery Company and United Yang Lan Wen Yi Company. Chairman of Taiwan Province Muji Co., Ltd., consultant of Taiwan Province Chain and Franchise Association, main academic experience:. Professor, Feng Jia University. Professor, Kaohsiung University of Science and Technology, main industrial experience:. General Manager of Uni-President Supermarket (1987-20 12). President of Taiwan Province Chain Store & Franchise Association (200 1-2004). Zhuang Suyu 1959, the managing director of Taiwan Province Business Development Research Institute (two chairmen (from 2009 to present), was born in Tainan City. She graduated from the journalism department of National Chengchi University, the management research department of Keio University and the EMBA department of Chengchi University. 26 years working in Commonwealth Magazine; Twenty-one years experience in magazine editing and writing, and seven years experience in publishing. He is the author of Selfless Pioneering ── Biography of Gao Qing's Wishing (1999 published by Tianxia Culture). 1993 won the Jinding Award for Magazine Reporting and the Wu Shunwen Award for Magazine Reporting by the Information Bureau of the Executive Yuan for "Wrath of the Earth". 1994, his "Singapore challenges the world's high standards" won the first prize of Citibank news writing. 1995 won the first prize of Citibank Environmental Reporting Award for "The Age of White-collar Unemployment" and the first prize of Hong Kong SOPA Public Service Reporting Award for "Environment Taiwan Province Province" in 2005.