Juduo has always been a brand that promotes domestic products. Many people buy Juduo out of the idea of ??supporting their own domestic products. However, Juduo’s parent company has shown that it is a global private equity firm. The fund company General Atlantic Capital holds 100% of the shares, and the current company type has changed to a wholly foreign-owned company. , according to information from Tianyancha, all founders of Juduo have withdrawn their shares, and the controlling shareholder has become a foreign legal person, so Juduo is actually considered a foreign brand.

1. Why don’t netizens buy it?

First of all, many people have always supported Juduo, not only because of its quality, but also because Juduo is a Chinese brand. Therefore, in order to support the healthy growth of domestic brands, they purchase Juduo in order to support domestic products. . So when Juduo lost the gimmick of being a domestic brand, many people lost the reason to buy it, but Juduo still uses the light of domestic products to market itself. This is why netizens don’t buy it, because Juduo is no longer a domestic product. .

2. What you buy is quality

Maybe many people will say that what you buy is quality. As long as the quality of Juduo products is good, some people will still buy it. In fact, for products like Juduo, Perfect Diary, and Benefit, they spend a lot of money to burn traffic on Xiaohongshu and Douyin. Even for every lipstick sold, the advertising fee may account for the majority. Orange Duo itself knows how much traffic the Light of Domestic Products has brought to Orange Duo, which is why it is unwilling to give up the marketing of Light of Domestic Products.

3. Juduo in the future

If Juduo is bought by the Chinese again in the future, it will become a domestic brand. However, at present, all information about Juduo shows that it is foreign-owned. Holding, then Juduo at this moment is an out-and-out foreign brand, just marketing in China. It’s normal for netizens not to buy it. Juduo can completely withdraw its marketing of domestic products. Instead of being secretive, it’s better to tell the truth. Consumers appreciate honest brands more and hate brands that borrow money from the glory of domestic products. .