Entering the mainland market and creating a win-win situation. As the first commercial wireless television station in Hong Kong and the world's largest Chinese-language media group, TVB has long produced films and television dramas that occupy an important position in the market industry.
From the martial arts drama trend in the 1980s to the fashion drama trend in the 1990s, TVB has created many familiar works: "Shanghai Bund", "The Legend of the Condor Heroes", "Big Era", "Genesis", etc.
Etc., these works made the audience familiar with them and talked about them with great enthusiasm, injecting great vitality into the screen that was lacking in content at the time.
In the course of 45 years of development, TVB's business has spread all over the world, and has been involved in program distribution, pay TV, music, movies, publishing and other industries; in addition, TVB also has many producers, screenwriters, artists and other staff
, bringing together the top production teams in Hong Kong.
In order to meet the market demand of mainland audiences, TVB has moved a large number of film and television dramas to the mainland for filming, and has also cooperated with many mainland film and television drama distribution companies.
Mainland influence.
In order to better find a path for the integrated development of the film and television industries in Hong Kong and the Mainland, with the sincerity and unremitting efforts of many parties, Shanghai Jade Oriental Communication Co., Ltd. was officially announced, marking a new era for the integrated development of the film and television industries in Hong Kong and the Mainland, and the strong cooperation
, create a first-class win.
CMC, the capital promoter behind the scenes, builds a Chinese cultural investment platform. Chinese Cultural Industry Investment Fund CMC is China's first RMB private equity fund focusing on investment and financing in the cultural and media industries. It is personally managed by Mr. Li Ruigang, Chairman of Jade Oriental TVBC. It was approved by the state in April 2009.
It has been approved by the National Development and Reform Commission and has a fund scale of 5 billion yuan.
On the one hand, the fund focuses on the cultural media industry at home and abroad, providing market-oriented financing for some relatively mature companies and carrying out strategic mergers and acquisitions; on the other hand, the fund is also committed to the "going out" of Chinese culture, using capital means to intervene in the international media market.
Explore and build a global media investment and operation platform belonging to China.
SMG joins hands with TVB to create a brilliant future. As another shareholder of TVBC, Shanghai Oriental Media Group Co., Ltd. SMG has always been the second largest media group in the country after CCTV. It is evaluated by the international media industry as the most dynamic and far-sighted China.
Media organizations, this joint investment to establish Jade Oriental TVBC is a perfect match.
Mr. Jin Zhongbo, CEO of Jade Oriental, also serves as the vice president of SMG. He has been the director of SMG's advertising operation center in 2006 and is now in charge of the group's advertising operations. SMG's advertising revenue has increased from 3 billion yuan in 2005 to 7 billion yuan in 2011.
Being good at integrating advantageous resources, being one step closer to market demand, having an international perspective, and rich local experience will help TVBC successfully achieve its second venture in the mainland to the greatest extent.