microfinance institutions.

According to Baidu Encyclopedia, Zhonghe Rural Credit Cooperatives Agricultural Group Co., Ltd. (abbreviated as Zhonghe Rural Credit Cooperatives) is a comprehensive agricultural aid organization dedicated to serving small and micro customers in rural areas. It aims to help target customers cross the development gap between urban and rural areas, the rich and the poor, gender and numbers, integrate into the process of agricultural and rural modernization, and help rural revitalization and prosperity. Zhonghe Rural Credit Cooperative is a micro-financial service institution, which originated from the pilot of micro-credit project created in the poverty alleviation project in Qinba Mountain area loaned by the World Bank in 1996. In 2, China Foundation for Poverty Alleviation took over the microfinance project in an all-round way and set up the microfinance project department. In November 28, Zhonghe Rural Credit Project Management Co., Ltd. was established, and the microfinance project department was transformed into a corporate operation. After 21, institutions such as Sequoia Capital, World Bank Group International Finance Corporation (IFC), Ant Financial, Tiantianxiangshang Fund, TPG, Renda Pratt & Whitney have successively invested in Zhonghe Rural Credit Project Management Co., Ltd. to provide financial, talent and technical support for Zhonghe Rural Credit Project Management Co., Ltd.

the "neutralization" of Zhonghe Rural Credit comes from the Confucian classic "The Doctrine of the Mean". He who is in harmony will achieve the Tao in the world. To be neutral, the status of heaven is awkward, and everything is nurtured. " This is the idea of inheriting the traditional culture of "sticking to the middle, being harmonious but different", which means eliminating the differences between urban and rural areas and between the rich and the poor, that is, helping the people in rural areas to pursue a better life and realize financial fairness through financial services, and "neutralizing" the contradiction between the growing financial needs of the people in rural areas and the inadequate financial services. At the same time, it also constitutes the corporate culture core of Zhonghe Rural Credit Cooperative as a service organization dedicated to serving hundreds of millions of rural people in China.