The top ten rankings of cosmetics brands (2021 Chinese cosmetics brand sales ranking?)
But it also owns Hanshu and Yiyezi, both of which are sub-brands of Shanghai Shangmei.
Second place, Perfect Diary
Third place, Lin Qingxuan, RB index of 10,000 List: 690.9 As a domestic high-end skin care brand, Lin Qingxuan completed a round A of several hundred million yuan at the end of November last year Financing.
The lead investor is Haina Asia Venture Capital Fund SIG, followed by Toudou Shidao Fund, Country Garden Venture Capital and other institutions.
Lin Qingxuan relies on the new category "Camellia Body Oil" he created to have "strong repair and anti-aging" skin care effects
Fourth place, MAYSU MAYSU It is a brand of Jialan Group. Jialan also owns naturalist brand Zhidang originated from the Himalayas, sensitive skin care expert Botanical Wisdom, spring and summer popular among young consumers, professional and functional skin care brand Pofuyan, and professional makeup trendy brand. COMO, cutting-edge perfume brand Sasina and other brands.
Being the first to implement the "one bottle, one code" technology, the product is given a unique "QR code ID card". Customers can achieve points and lottery synchronization by scanning the code, and BA can also earn points. , establish a dual points system, members and BA can obtain corresponding rights and interests respectively, which can also drive BA to actively serve consumers.
In the realization of retail digitalization and intelligence, we can see Jialan’s investment and strength
Fifth place, New Zealand Mystery New Zealand Mystery is a subsidiary of New Zealand NZskincare Cosmetics Co., Ltd. A skin care brand with a history of 20 years since its launch.
In 2014, Shanghai Youcui Biotechnology Co., Ltd. controlled and invested in NZskincare, and subsequently introduced the New Zealand Mystery brand to the international market, mainly China.
The brand focuses on natural skin care. On the one hand, it provides consumers with skin care products based on natural ingredients; on the other hand, relying on offline store scenarios, it provides consumers with skin care solutions and home-based medical aesthetics. Skin care products.
In 2014, New West Mystery received millions of yuan in angel round investment from Sequoia Capital China and First Industry Capital. In November last year, it won the sixth place, HomeFacHFP The brand owner is Guangzhou Danke Network Technology Co., Ltd., which was established in 2014 and is the first door-to-door beauty O2O platform in Guangzhou.
The first two rounds of financing were obtained in 2014 and 2015, which were mainly used for its door-to-door beauty business.
According to online information, HFP was jointly developed by Danke Network and Japanese laboratories. It settled on Taobao in 2016 and Tmall in August.
The target group is fashionable skin care enthusiasts who pursue niche niches, and enthusiasts of cosmeceutical ingredients.
Seventh place, Xiao Ya Bio Xiao Ya Bio is a cosmetics company founded in Shanghai in 2012. It develops products around "basic line + cosmeceutical line + oral line", targeting people aged 18 to 18 years old. 35-year-old female user.
Currently, it has launched the basic skin care brand "Nature's Name", the functional skin care brand "EVM" and the oral beauty brand "Whiteasy". "Nature's Name" is the first brand launched by Xiaoya Biotechnology. It focuses on "plant extracts + no additives". Skin care products include lotions, creams and facial masks, with prices ranging from 49 yuan to 189 yuan. , the product repurchase rate is higher than 30%.
Among them, the sales volume of "Nature's Name" yeast water is very high, doubling almost every year.
The eighth place, Proya Proya, was founded in 2003 and closed in November 2017. It landed on the A-share market on September 15. In more than ten years of development, it once occupied the leading position among A-share cosmetics companies.
In January 2021, Proya occupied the top spot in terms of market value due to its years of development.
As of the close of trading on October 13, 2021, Proya's total market value was 32 billion yuan, which was about 3 billion yuan higher than the second place.
If you look at the entire A-share traditional cosmetics company, Proya's performance growth rate is not small, especially in the context of the overall decline in 2021. Proya is one of the few positive companies in the A-share cosmetics market. Growing cosmetics business.
Ninth place, Wenbiquan "For hydration, use Wenbiquan", this is Wenbiquan's advertising slogan that has never changed since its establishment in 2006.
Wen Biquan’s brand tone for 2021 is to “rebrand”, with the brand flagship store as the window and focusing on the hot products of the Z era throughout the year as the main axis. The 2021 plan will be launched to consumers 9 new products with an investment of 300 million yuan.
It is planned to use three years to gradually build Wen Biquan from a classic domestic product into a cutting-edge domestic product that young people like, and continue to upgrade the "national hydration brand".
Tenth place, Opal Shiseido is one of the first companies to pass the registration review of imported non-special purpose cosmetics. After the products were sold in Beijing Friendship Store, Shiseido quickly localized production.
The first Shiseido factory in China was completed in Beijing in 1993. In less than five years, the second factory in China was located in Zhangjiang, Pudong, Shanghai, and Opal was born in China in 1994.