2014165438+1On October 24th, Nike announced that it would cooperate with China basketball superstars Yao Ming and Yao Fund to jointly promote the development of youth basketball in China. Nike's cooperation with Yao Ming and Yao Fund has made a long-term commitment to the popularization and promotion of youth sports in China, and will also focus on developing the existing basketball projects of both sides. The target population covers teenagers from primary school to middle school, and tailor-made suitable sports for them to help them grow up happily and healthily. Nike and Yao Ming also hope to lay a solid foundation for the future development and promotion of sports in China through such efforts. After retiring, Yao Ming has been paying attention to and devoted to promoting youth sports. The Yao Fund Hope Primary School Basketball Season Project, which he founded, promoted basic basketball education through volunteers teaching Hope Primary School, benefiting more than 0/0/00000 teenagers. The basketball school founded by Yao Ming and NBA*** provides systematic basketball training for boys and girls who have different basketball foundations and love basketball in their spare time. Yao Ming's concern for youth sports is highly consistent with Nike's original intention and mission of popularizing and promoting sports, which also laid an important foundation for the cooperation between the two sides.