First of all, Van Gogh was a talented painter, but not a good marketer. As we all know, art depends not only on the quality of works, but also on the way of marketing, because not everyone is an artist, some people may be collectors, and some people may just be special auctioneers. Therefore, a good work can only be buried if there is no artificial propaganda to let more people know what is good about it. Van Gogh is the latter. His paintings were wrongly positioned from the beginning, and all of them were sold to the poor. How can such a marketing strategy succeed? First, because the poor have no solid economic foundation, they can only fill their stomachs. How can they have any money to buy flowers? According to Ma Si Noel's demand theory, they will consciously pursue spiritual needs only after meeting material needs.
After Van Gogh's death, under the impetus of Joanna and worrall, Van Gogh's reputation and the price of his works began to climb regardless. Their position is to publicize to the rich. Later, all Van Gogh's works were bought by the Dutch government, and a museum and Van Gogh Foundation were established. Since then, Van Gogh's works have been publicized all over the world, and more people in the world have seen Van Gogh's masterpieces. Because the Japanese like Van Gogh's paintings very much, Van Gogh's paintings are popular in Asia because of Japan.
Secondly, Van Gogh's paintings are ahead of the aesthetics of the times. Van Gogh's paintings were not accepted by people at that time, largely because others could not understand the beauty that Van Gogh wanted to express. After Van Gogh's death, with the development of the times and the change of people's aesthetic standards, the world can understand Van Gogh's works.