Salespeople are most afraid of forgetting profit and righteousness. If they want to maintain a win-win relationship with customers, they must realize their own interests and create maximum value for customers. If you only consider your own interests and cheat customers, you will eventually be abandoned by customers. Below I prepared an article about how to win the trust of customers in sales. Welcome to refer to!

As a salesperson, the more fully and firmly you win the trust of customers, the more lasting and stable the loyalty of customers to you, and the more sales costs you save, such as the cost of developing new customers and the cost of product promotion. Of course, the end result is that the more benefits you get from it. This includes not only the actual profit of selling products, but also stable customer resources and intangible credit resources.

How can we gain the trust of customers? Sales staff can start from the following aspects:

(1) continuously cultivate customer trust;

When communicating with customers for the first time, salespeople should pay attention to the cultivation of customer trust, which must run through every communication process to keep the process as continuous as possible. If salespeople only occasionally set out to build customers' trust in themselves, it will be difficult for customers to form trust in you.

(2) win the trust of customers with practical actions;

It is not enough to establish a mutually trusting customer relationship by merely relying on the verbal commitment of the salesperson. Some salespeople put it? I'm trustworthy? Always talk about it, but don't consider the actual needs of customers at all, and don't take the initiative to provide necessary services to customers. What the final result is can be imagined.

In order to win the trust of customers, we must devote ourselves wholeheartedly, pay close attention to customers' needs and realize their reasonable needs with practical actions. Still apply the old saying: no pains, no gains. If you don't infect customers with sincere actions in every communication process, then the trust of customers will never be formed.

(3) Don't hurt customers for short-term profits;

Salespeople must not covet short-term profits and engage in activities that are not conducive to the interests of customers, which will directly lead to customers' distrust of you. Even if you have made customers trust you by 99% before, only this distrust of 1% will lead to a big reversal in the following communication.

Deception and harm to a customer may affect a large number of potential customers around the customer, and this bad influence is difficult to recover by other means. According to America? Car sales king? Joe? According to Gillard's statistics, there are 250 acquaintances around everyone on average. If a customer is hurt, it is likely to lose 250 potential customers. Therefore, sales staff must carefully weigh the gains and losses.

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