MARUBI Marubi Marubi takes elegance as its watch, dreams as its heart, and values as its core, and selects the best essence of the world's cultural heritage to create a modern, oriental and world-class luxury brand.

marbles are beautiful, and roundness is beautiful.

Marumi's name comes from a philosophical thought-taking a circle as beauty.

in Shuo Wen Jie Zi, a pill is a circle. "Taking the circle as beauty" is an aesthetic standard that spans the east and the west, and "taking the circle as beauty" is endless; "Taking the circle as beauty" and pursuing perfection, MARUBI Marubi Marubi's name comes from this. 15 years goes by, focusing on eye skin care

Marubi has focused on the research of eye skin care and the development of high-quality eye cream for 15 years. Today, Marubi has become the first brand of eye cream in China. Marubi also released its flagship product-the fourth generation elastin eye-firming essence in Paris. This product combines advanced raw materials from 9 countries around the world and adds 7 patented ingredients. Marumi, who has been focusing on eye care for 15 years, persists in the concept of "using the best in the world and being the best in China" and has launched many screaming products.

as early as the beginning of its establishment in 2, Marumi began to focus on the field of "eye skin care". At the end of last century, China's skin care market was still in its infancy, but at that time, Marumi had made constant innovations in technical research and development through transnational cooperation, and made great achievements. From the initial four eye products of "Cell Active Muscle Crystal Series", to the following year, it won a number of beauty awards by virtue of the technical advantages of eye multi-cell repair elements, and then in 24, it launched eye sunscreen milk, becoming the first product licensed for special-purpose cosmetics in China market. Marumi's technical strength in the field of eye care has been repeatedly highlighted, laying a leading position in its industry.

In p>27, with the appearance of Marubi elastin eye essence, a wave of "bouncing off crow's feet" swept across the country instantly, which opened the enlightenment era of "eye care" for many women in China, and elastin series became Marubi's most popular ace product.

In p>212, Marumi also launched ***5 eye products of "Eye Care Master" series, providing symptomatic care day and night, pushing eye care to a new technical height.

introducing the L Capital fund of LVMH into Marumi

In p>213, the L Capital fund of LVMH, the world's largest luxury goods group, strategically invested in Marumi, becoming the second largest shareholder of Marumi, and relying on LVMH's rich global resources and international vision, it further added world-class luxury charm to Marumi brand.

"l Capital Asia appreciates Marumi's mid-to-high-end positioning and steady growth all the year round. At the same time, we are also very optimistic about Marumi's future development and growth." Mr. Ravi Thakran, Managing Partner of L Capital Asia and President of LVMH South Asia, Southeast Asia and Middle East, said at the press conference.

this cooperation covers eight aspects, including product research and development, design, advertising and public relations, marketing, retail management, team building, global marketing and investment merger and acquisition. this is the first cosmetics company invested by L Capital Asia in China.

The world's largest eye skin care research center

In p>214, Marumi invested US$ 25 million to build the world's largest eye skin research center-Marumi 5C Center, with a total construction area of 5, square meters, including five centers, including R&D center, manufacturing center, logistics center, information center and training center. The fashionable, modern and high-tech cosmetics art factory blooms wonderfully!

r&d center; D Center

R&D center consists of three parts: formula development center, product technology center and quality control center. It is designed by outstanding scientists and advanced R&D equipment in strict accordance with the 1,-level GMP purification standard. The R&D center adds more than 1 million R&D expenses every year, accounting for 3% of the annual turnover expenses.

Manufacturing Center Manufacturing Center

The manufacturing center has advanced production technology, first-class production environment and advanced production equipment, with an annual production scale of over 8 million pieces and a workshop cleanliness level of 1,. It strictly takes ISO91 and GMPC management systems as the implementation standards, and deeply implements management methods and tools such as 5S, Lean, QC and 6Sigma, and is highly efficient and efficient based on top-notch hardware facilities and management systems.

Training Center Training Center

Training Center integrates the latest knowledge and skills of beauty and skin care products at home and abroad, has completed the research and development of more than 1 courses and courseware writing, and has set up a training R&D management team with a total teaching experience of over 5 years and a team of middle and senior lecturers with an average teaching experience of over 5 years, with the highest international training strength to help Marumi's vision of ten years.

logistics center Logistics Center

the logistics center adopts the integrated design of production and warehouse, and builds a modern logistics warehouse integrating standardized design and personalized customization, with a total storage area of over 15, square meters. Installation of automatic sprinkler system, automatic smoke detection system, insufficient safety guarantee system of strong smoke exhauster, WMS, barcode /RFID identification, scanning in and out of the warehouse, etc. will improve the overall operation efficiency of the warehouse.

Information Center Information Center

The information center has a skilled and proficient IT operation team. With the help of modern information system technology, it accelerates the optimization of business processes, improves the internal and external management level of enterprises, explores more business expansion opportunities, and fully supports the internationalization of corporate brands, the refinement of marketing and the firm implementation.

Ta from marumi 5C center said-

Alexsandra, a data processing consultant from Microsoft, said after the visit that marumi's emphasis on product strength can make the enterprise have full development momentum.

The Corporate Culture Exhibition Hall in Marumi 5C Center witnessed the development process, corporate culture construction and strategic deployment of the company. Although compared with many foreign companies, local enterprises in China started a little late, friends who visited Marumi 5C Center all said that the development speed of China enterprises surprised the world, especially Marumi Company, whose development concept, system facilities and strategic planning were comparable to many large foreign enterprises.

Marubi's "brand iron triangle" strategy

Born Tracy, the leading consultant in the United States, said that anyone who focuses on one field can become an expert in five years, an authority in 1 years and the top in the world in 15 years. This sentence just confirms Marubi's success in becoming the first eye care brand in China.

For fifteen years, Marumi has been focusing on the research of eye care, relying on its "iron triangle strategy" covering three major sections: technology, design and marketing-giving R&D and manufacturing to the Japanese team, inviting the French team to do the design and creativity, while the marketing and promotion are completed by our China team.

"French design" of brand iron triangle-

The famous French designer personally manipulated the knife, and from the perspective of French aesthetics, combined with Marumi's oriental characteristics, created an "innovative red line" to interpret Marumi's red elegance, and finally presented a simple and fashionable golden vase design.

"Japanese research and development" of brand iron triangle-

As we all know, Japanese scientists are most proficient in the study of oriental skin.

Marubi 5C R&D Center employs Japanese experts as factory director, R&D director, manufacturing director and quality control director, all from Shiseido, a famous cosmetics group.

"China Marketing" of the brand iron triangle-

In September 215, Marumi joined hands with spokesperson Tony Leung Chiu Wai to launch the phenomenal marketing of Marumi's Eye. In just eight days, a blockbuster that only shot Tony Leung Chiu Wai's eyes for three minutes exploded three times in succession, and Hunan Satellite TV, Jiangsu Satellite TV, Zhejiang Satellite TV and Oriental Satellite TV joined hands for the first time in the TV history, and the screen exploded for the first time. The next day, Tencent Video APP launched advertisements and friends circle advertisements repeatedly, targeting hundreds of millions of women across the country, and Tony Leung Chiu Wai's Marumi "Eye" drama once again exploded the mobile terminal. Repeatedly refreshing the list of hot topics has touched hundreds of millions of female audiences across the country, and has received collective attention and praise from the cosmetics industry, advertising and marketing circles, and even entertainment and film and television circles. Behind the planning of this phenomenal marketing case in 215 is the unique innovative equation of Marumi, a well-known skin care brand: providing screaming products+bringing pleasant experience to users+making emotional noises with consumers.

In the film, Tony Leung Chiu Wai incarnates as a caring and warm man who is deeply sought after by women at present, and like a friend reunited after a long separation, he gently greets thousands of female audiences in front of the screen and makes a deep confession. It took 3 minutes for Marumi to reveal her feelings in the last frame. It turns out that this touching love story is from Marumi, a well-known skin care brand, who cares for its female audience!

in June, 214, the ninth "Top 5 Most Valuable Brands in China" list was released, and Marumi ranked among the top 5 most valuable brands in China, ranking first in the skin care industry and the top three in the daily chemical industry, adding another witness to its position as the first brand of eye care in China.

in the same year, in the "214 Beauty's 1 Top" published by the famous American fashion professional media "Women's Wear Daily" ("214 Top 1 Beauty Enterprises in the World"), Marumi Company once again ranked among the top 1, which is the second time Marumi Company has been listed after it entered the list in 213. "It is a luxury brand. Although it doesn't have a long history of luxury goods, it can provide the same level of services as luxury brands in R&D design, product quality, user experience and emotional communication"

—— Sun Huaiqing, CEO of Marumi, talks about Marumi's brand positioning of luxury goods

"To compete with international brands, we need to have three basic conditions —— screaming products and pleasant users.

—— Sun Huaiqing, CEO of Marubi, talks about the conditions for competing with international brands

"Marubi will build a company with world-class competitiveness, beauty and health based on mobile internet"

—— Marubi CEO Sun Huaiqing said at the company cultural festival

"For p>“15 years, I will focus on the research of eye care. Make us the No.1 brand in the eye care market in China today "

—— Sun Huaiqing, CEO of Marubi, talks about how Marubi becomes the No.1 leading brand in the eye

" Our bigger dream in the future is to hope that women all over the world will have a Marubi eye cream on the stage. "

-Sun Huaiqing, CEO of Marubi, talks about vision

"First, whether you are a' godfather' company means whether your success in this industry has positive reference and guiding significance for this industry. If the success of an enterprise is unrepeatable, I think it is not a good company, and if the success is at the expense of destroying the ecology of the industry, it is not a good company. Your success must be that others can learn and imitate, and the experience is positive.

Second, on the way to becoming a godfather enterprise in the industry, those who share your interests and strive for their dreams should be given a happy home. Because on the road to success, many people may come and go, but those who struggled with you from the beginning, a good company should be responsible for the end.

Third, a good enterprise should do its best to make due contributions to this society. Charity is only a small part of it, and paying taxes legally is the key. "

-Sun Huaiqing, CEO of Marubi, talks about the company's evaluation criteria

"I told him that China was ranked as the best business city by Forbes, and Guangzhou had been ranked first for three consecutive years. There is food, shelter, fresh air and a sense of identity. In addition, I believe that Mr. Putian deeply loves this career. When communicating, he agrees with Marumi. We are a group of people with ideals. He is also willing to use his experience to help us run faster on the road to realizing our ideals. We are looking forward to his full integration into Marumi as soon as possible. "

—— Sun Huaiqing, CEO of Marubi, talks about why Masashi Fukuda, former general manager of Shiseido China, was invited to join Marubi

"Many ideas in history were once regarded as crazy ideas by the outside world, but it was only afterwards that people discovered that they were originally insights based on in-depth analysis of knowledge and experience."

-Sun Huaiqing, CEO of Marubi, talks about the fact that the price of Marubi Eye Cream was far higher than that of famous foreign brands when it first came into the market, which was incomprehensible to the outside world at that time

"In the Internet age, any brand has the opportunity to do worldwide business, but it will also encounter worldwide market competition."

-Sun Huaiqing, CEO of Marumi, talks about the global integration promoted by the Internet

"The essence of fashion is to have a heart to keep pace with the times, to embrace changes, to pursue new things, and even to accept young people."

—— Sun Huaiqing, CEO of Marubi, talks about fashion and beauty, and cares about it very much

As Mr. Sun Huaiqing, CEO of Marubi said, "Care about the world. Marumi, who pursues the culture of gratitude, is thinking hard about the value of a successful enterprise while developing the enterprise. An excellent enterprise should be an excellent corporate citizen. "

In p>28, Marumi formally established the Very Caring Fund: that is, for every bottle of products sold by Marumi, 1 cents from the income of each bottle of products will be donated to the fund to support the education in underdeveloped areas.

The action slogan of this plan is "once beautiful, very caring", which encourages Marumi to pursue a beautiful life, not forget to repay and be grateful to the society, and faithfully fulfill Marumi's social responsibility as an excellent corporate citizen. Up to now, Marumi has donated more than 3 love primary schools.