Policy extension will be fine-tuned.
Individuals and units will set a maximum number of purchases.
According to the "Program", the financial subsidies for home appliance trade-in still include home appliance subsidies, freight subsidies and dismantling subsidies, and the central finance and provincial finance bear 80% and 20% of the subsidy funds respectively. Consumers who sell old household appliances and buy new ones within the specified time can enjoy subsidies for household appliances; The successful home appliance recycling enterprises can enjoy freight subsidies, and implement fixed subsidies according to the types, specifications and transportation distance of recycled old home appliances; Designated household appliances dismantling and processing enterprises can enjoy dismantling and processing subsidies.
It is worth noting that although the subsidy standard that has attracted much attention has not been adjusted in the plan, the maximum subsidy limit is still set at 10% of the sales price of new household appliances. However, the reporter learned from relevant channels that a supporting discussion draft proposed that during the implementation of this round of home appliance trade-in, the purchase quantity of individuals and units will be adjusted, stipulating that in principle, individuals should not buy more than 5 new home appliances and units should not buy more than 50. At the same time, the previous vague dismantling subsidy has also been clearly stated this time. In addition to air conditioning, TV, refrigerator (including freezer), washing machine and computer are subsidized from 5 yuan to 20 yuan.
This policy extension, the previous good implementation effect is obviously the biggest driving force. Over the past year, consumers have enjoyed subsidies of more than 5 billion yuan, benefiting140,000 families, most of whom are low-and middle-income groups. According to the data of the Ministry of Commerce, as of May 3 1 day, the pilot provinces and cities * * * sold five types of new household appliances140.93 million units, with sales reaching 53.98 billion yuan. The total sales of Gome and Suning's five types of household appliances in nine pilot provinces and cities increased by 94% and 62% respectively year-on-year, of which the sales of household appliances were 57% and 68% respectively.
It is understood that the production and construction corps in Inner Mongolia, Guangxi, Hainan, Xinjiang and Xinjiang, which do not have the capacity to dismantle and handle old household appliances at present, will gradually start the old-for-new policy after conditions are met.
Policy convergence is put on the agenda
Continue to support the "Regulations on Recycling of Waste Electrical Appliances"
Although the policy will be postponed until the end of next year, the policy convergence of "home appliance trade-in era" has been put on the agenda. According to the statistics of the Ministry of Commerce, as of May 3 1, 8.655 million old household appliances were recovered and dismantled, and 272,000 tons of renewable resources such as waste plastics and copper could be recovered. How to deal with these recycled household appliances, whether dismantling or orderly reuse, has always been the focus of attention in the industry. Previously, some home appliance manufacturers and distributors sent letters to relevant departments, suggesting to support the reuse of second-hand home appliances.
In this regard, Zhang Shudong, deputy inspector of the Commerce and Trade Service Department of the Ministry of Commerce, who specializes in the trade-in of household appliances, revealed in an exclusive interview with this reporter that during the implementation of this round of trade-in policy for household appliances, the Ministry of Commerce will do a good job of connecting with the "Waste Electrical and Electronic Products Disposal Fund" stipulated in the Regulations on the Management of Recycling and Disposal of Waste Electrical and Electronic Products. After the end of the trade-in policy of household appliances, the Regulations on the Management of Recycling and Disposal of Waste Electrical and Electronic Products is likely to become the interface of the policy in the post-trade-in era of household appliances.
Zhang Shudong told reporters that the "Regulations on the Management of Recycling of Waste Electrical and Electronic Products" drafted by the National Development and Reform Commission will be officially implemented on New Year's Day next year, which clarifies the formal rules for recycling and dismantling household appliances. The state encourages producers to recycle waste electrical and electronic products by themselves or by entrusting sellers, maintenance agencies, after-sales service agencies and waste electrical and electronic product recycling operators. Family workshop-style treatment will be standardized, and electronic waste treatment will develop towards centralized treatment in enterprises.
The "unconventional" policy is doomed to withdraw.
Enterprises should go to the high end and enhance their competitiveness.
"Trade-in is a stimulus policy. Consumers can't always rely on subsidies to get benefits, and home appliance companies and channel providers can't always rely on the government. " According to Liu Xiahui, a researcher at the Institute of Economics of China Academy of Social Sciences, the trade-in of household appliances is an unconventional policy to stimulate domestic demand in a special period, which is reflected in its unfairness. For example, residents who are not in the pilot area and do not have old household appliances cannot enjoy preferential policies. "Unfair doomed the' unconventional' policy will definitely quit. After the economic situation in China has turned around, the' unconventional' policy implemented in the special period will gradually withdraw. "
Lu Jianbo, Deputy Secretary-General of china electronic chamber of commerce, also said that the trade-in of household appliances was only a temporary policy. Enterprises should make full use of the buffer period given by the government, strengthen product development, and promote the development of goods from low-end to high-end in order to enhance their competitiveness. "When the foreign economic situation improves, relevant departments will definitely consider withdrawing from the policy at the right time."
To this end, Lu Jianbo has formulated a "prescription" for enterprises and markets, gradually developing products from low-end to high-end and eliminating low-end products; From OEM to independent brand. "Going hand in hand can not only avoid being accused of dumping, but also improve the gold content of products, cultivate stronger market competitiveness and increase the added value of products."