Academic research field
It mainly includes network marketing, e-commerce, interactive marketing, new media integrated marketing, online consumer behavior analysis, precision marketing, demand analysis methods, mobile commerce and data value-added services, e-procurement and logistics, electronic customer relationship management, quantitative business analysis methods, enterprise informatization implementation methods, decision support systems, and multi-criteria comprehensive evaluation methods. He has published academic papers in China Journal of Management Science, Management Science, Journal of Marketing Science and Theory and Practice of Systems Engineering. In addition, he also presided over and participated in a number of national scientific research projects, such as the National Natural Science Foundation project "Research on keyword selection and integration law in network integrated marketing communication".
He has served as the director of e-commerce expert committee of China Institute of Electronics, deputy director of editorial board of China E-commerce Yearbook, director of eBiz World expert committee, member of e-commerce expert committee of China Ministry of Commerce, member of online banking development and supervision expert committee of China People's Bank, consultant of China Electronic Commerce Association, senior member of China Institute of Electronics, and member of marketing management professional committee of China Management Modernization Research Association (China Management Institute). He has been a visiting scholar at the University of Waterloo in Canada, Lingnan University in Hong Kong, Depaul Computer Department in Chicago, USA, and a visiting scholar in marketing at HEC International Business School in Paris, France.
Successive: Editor-in-Chief of E-commerce Review magazine; Director of Internet Marketing and Management, School of Software, Beihang University; Dean and Professional Director of Network Marketing and Management College of Guizhou Pioneer College (GFC) (volunteer, Chairman of E-commerce Expert Committee of Chinese Institute of Electronics (1999 ~ 2006); Member of the Expert Committee on Informatization Promotion of the Information Department of the Ministry of Commerce; Member of Marketing Expert Committee of China Management Institute; Member of the Expert Group on Online Banking Development and Supervision of China People's Bank; Editorial Committee of Electronic Commerce Review; Member of the Expert Committee of China Electronic Commerce Association; Deputy Editor-in-Chief of China Electronic Commerce Yearbook, Yearbook Department of State Economic and Trade Commission (1999 ~ 2002); Chairman of the World Expert Committee on Electronic Commerce (2002-2008); Researcher of Tsinghua University Modern Management Research Center; Researcher of Tsinghua University Enterprise Management Research Center; Teaching consultant of President Training Course of Tsinghua University Institute of Continuing Education; Visiting Professor, Business School, Shanxi University; Dean of Shanghai Power Institute; Distinguished experts of Baidu Project Certification Expert Committee; Chairman of China Internet Lab Advisory Committee; Senior member of China Institute of Electronics; Member of the standard-setting Committee of the e-commerce department of the Ministry of Labor (2000 ~ 2002); Member of Network Marketing Expert Committee of China Information Association; Director of Beijing Information Association; Director of Beijing Social Science Information Association; Wait a minute.