Lang Lang donated hundreds of pianos to the UK, along with a full set of teaching resources to pave the way for business. This move was not a genuine charity; just three days ago on the 27th, the famous British media "The Times" reported: Chinese pianist Lang Lang gave

British schools donated hundreds of pianos and equipped them with full teaching staff and training funds.

Lang Lang donated hundreds of pianos to the UK, which sounds really rare. There are thousands of children in the mainland who have never seen a piano. From a charity perspective, the vast rural areas in the mainland are a barren land for music. This kind of

The barrenness has reached -100% business profit margin and belongs to 100% rural teacher charity.

It is not in line with Lang Lang's business development plan.

Therefore, Lang Lang's donation of pianos to the UK is a business plan based on "rich people helping rich people". The donation itself can shape Lang Lang's image in the UK, and subsequently obtain profits from excess donations from the UK.

This approach is understandable. It is also one of Lang Lang's business routes, with the purpose of philanthropy.

In fact, this is not the first time Lang Lang has done this. Lang Lang's charitable foundations are spread across developed regions of the world. In places such as London, England and the United States, more than 200,000 children have been supported by Lang Lang's music charity.

This is also one of the ways in which Lang Lang consolidates his international status.

All I can say is - there is nothing wrong with it, people are willing to donate and continue to make money from foreigners.

But this approach also shows that business is business after all, and Lang Lang’s foothold is still business.

There is a rather complicated logic here. To put it simply, it is the following four points: 1: Rural areas in the mainland do not have the conditions for systematic piano learning for children.

When pianos are given to rural areas in mainland China in batches, there is a lot of confusion.

The abandoned buildings after Louis Koo built a primary school in the Mainland are a lesson learned from the past.

The lack of music resources in the mainland cannot be filled by Lang Lang alone, but involves all dimensions.

If one's personal strength is divided by tens of millions, only one leader is left. It is better to use a small amount of money to gain overseas fame and then make overseas money.

2: As a Chinese artist, Lang Lang has indeed been conveying the correct image of the G family to Africa, Europe and Asia since 2004.

This is one of Lang Lang's normal charities.

3: The music atmosphere and musical literacy in the UK are indeed higher than those in the mainland, and it is Lang Lang’s main money-making market.

4: Lang Lang has also donated pianos to children in remote areas of China, set up music classrooms, and taught piano lessons for charity. However, as mentioned in the first article, the mainland does not have the conditions for systematic piano learning for children, and these donations have had little effect.

The following are four additional points: 1: Like a chicken or a duck, the piano learning conditions in the Mainland are relatively low.

First of all, we must admit one thing. There is a threshold for piano learning. By 2022, I personally guess that there will be no more than 30 million people in the country who know music notation. I have seen the music theory of the Central Conservatory of Music.

I’m not very good at teaching. I can only read some basic music scores. For example, I can only read and understand professional-level symphony piano scores, but I can’t understand most of them. I’m not academically good, but that’s about the same level as a music student.

about.

Let’s assume that the number of people who can understand staff is

The music score is only the foundation among the foundations of piano learning, so for the mainland, Lang Lang does not get much profit return.

However, this is not a solution.

For example, if pianos are given to third-tier or fourth-tier cities or county-level schools, even if they listen to the sound of the piano from a distance, it will be an unforgettable experience for rural children on campus.

But it doesn’t fit Lang Lang’s business positioning.

Taken together, we have to admit that Lang Lang's behavior of not donating hundreds of pianos and providing teachers to rural areas in the mainland is based on objective factors, because rural areas are indeed unable to provide music resources other than pianos, which will lead to the loss of resources.

It must be a waste, and his own power is limited.

It can only be promoted through promotion, and it cannot be overridden by the Ministry of Music and Education.

However, what makes true greatness great is that he is willing to promote medicine regardless of profit, such as selling medicine at a loss in "I'm Not the God of Medicine".

The original definition of charity is free help.

Therefore, Lang Lang's behavior can still be said to be "commercial paving the way" rather than charity in the true sense.

2: As the ambassador of the United Nations, Lang Lang has indeed always been committed to maintaining the image of the G family; we need to be clear that Lang Lang is one of the most commercial pianists in the world. Perhaps there is no one, and he is also the only one.

Belonging to Chinese nationality.

His exposure is too high.

Under this kind of exposure, Lang Lang belongs to the party with larger assets. Under this situation, Lang Lang did not hide his abilities, but tried his best to show the G family's abilities.

.