I don't know which company or brand you mean by "Dongfanghong Direct Selling", but generally speaking, "central enterprises" refer to enterprises with independent legal personality directly managed by the People's Republic of China and the State Council, such as China Petroleum, China Petrochemical and China Mobile. If "Dongfanghong Direct Selling" is an enterprise directly managed by the State Council, it can be called a central enterprise. But if not, then it is not a central enterprise. It should be noted that even if an enterprise is not a central enterprise, it may be a state-owned enterprise, that is, an enterprise with shares held or controlled by the state.