After winning the right to host the 2022 World Cup with strong financial resources, Qatar, a small country in West Asia, has made another amazing move. Qatar Foundation, a non-profit organization dedicated to educational projects in the Middle East, bought out the sponsorship rights of Barcelona's chest advertisements in the next five years at a record price of 65.438+0.5 billion euros, thus ending the long-standing tradition of Barcelona not making profits on chest advertisements. Since 1899 was founded, there have been no commercial advertisements on the jerseys of Barcelona Club. From the fact that there is no advertisement on the chest of the jersey to the UNICEF logo on the chest today, refusing commercial interests has become a proud record of the Rossoneri. However, all this came to an abrupt end yesterday. Barcelona Club held a press conference and announced that it would cooperate with Qatar Foundation to add the advertisement of Qatar Foundation to the jerseys. The contract period of Barcelona and Qatar funds ends at 20 16, totaling five years, and Qatar funds pay Barcelona 30 million euros every year. The jerseys with Qatar Foundation advertisements will be launched in the 20 1 1-20 12 season, and the designer will add the words "Qatar Foundation" to the Barcelona jerseys. Qatar Foundation appears on the front of the jersey, and the logo of UNICEF will appear under the back cover number.
Barcelona's annual sponsorship of jerseys is 30 million euros, which will be one of the highest in the world, surpassing Real Madrid's annual sponsorship of 23 million euros. However, compared with Manchester United and Chevrolet's latest chest advertising sponsorship of 300 million pounds in five years, the contract between Barcelona and Kata Foundation seems to be 9 Niu Yi cents.
Faus, vice president of Barcelona, said: "This is an extraordinary milestone, because it is a record level for a club and has more important value for the existing club finances. In view of such a contract, Barcelona's brand has become the number one in football, surpassing all international rivals. "